CHRIS BOWERSNORMAN FUNGKIM PHAMPERLA SERRANOJENNIFER TOBRIAN YI

THE NORTH FACE WAS BUILT ON A LOVE FOR THE OUTDOORSAND THE DESIRE TO ENABLE ALL TYPES OF EXPLORATION,FROM YOUR BACKYARD TO THE HIMALAYAS. OVER THE LAST50 YEARS WE'VE LIVED BY OUR “TRUE NORTH,” THE BELIEFTHAT EXPLORATION HAS THE POWER TO CHANGE US, TO

CHALLENGE US AND TO HELP US SEE THE WORLD FROM NEWPERSPECTIVES.

MISSION STATEMENT

RECOGNIZINGMARKETNEEDS

CURRENT MARKET

VS

POTENTIAL MARKET

AFFECTED SWOTCOMPONENTS

STRENGTHS

BRANDRECOGNITION

SOCIAL MEDIAPRESENCE

WEAKNESSES

LACK OFTRADITIONALADVERTISING

NOT "ALLPURPOSE"

WEAR

OPPORTUNITIES

CURRENTECONOMICCLIMATE

CHAPTER 6CONNECTIONS

C O M P E T I T I V EA D V A N T A G E

B E N E F I TS E G M E N T A T I O N

P S Y C H O G R A P H I CS E G M E N T A T I O N

L O Y A L T Y S T A T U S

NEWBIES FOR NORTH FACE

"IT'S ALLABOUT YOU"

YOUTUBECOMMERCIAL

KIDS

MOMS

PROFESSIONALS

WEIGHTLIFTERS

SKATERS

FOOTBALLPLAYERS

GYMENTHUSIASTS

HANDI-CAPABLE

CYCLISTS

BEST PART: IT'S ALL ABOUTTHE INTERNS

THE NORTHFACE-OFFCONTEST

#SELFIES FORTHE WIN

"NEVER STOPLEARNING"

STUDENTDISCOUNT

A'S, BEANS, GREENS, POTATOES, TOMATOES

BENEFITS

ENCOURAGESEDUCATION

STIMULATESEXPLORATION

CREATESLOYALCUSTOMERS

INVESTMENTSPROFITANDROI

FILM CREW INTERNSFILM PRODUCtIONBUDGET FOR STUDENT DISCOUNTBUDGET FOR SOCIAL MEDIA PROMOTION1,000,000 VIEWS X $.30 COST PER VIEW ONYOUTUBE

TOTAL:

$0$10,000

$300,000$200,000$300,000

$810,000

MARKETINGINVESTMENTS

PROFITS FROM YOUTUBE (40% OF REVENUE)

PROFITS FROM SOCIAL MEDIA PROMOTIONPROFITS FROM STUDENT DISCOUNT

TOTAL:

$823,986.40$1,428,571.43

$714,285.71

$2,966,843.54

GROSS PROFIT

($2,966,843.54-$810,000)

$810,000= 2.66 or 266%

ROI

THANK YOUFOLLOW NORTH FACE @THENORTHFACE