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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Michael Kraus

CEO / NOVUM

The NOVUM Challenge: How to transform the business model of

an ISV in the insurance industry

AWS Software Business Leader Forum

www.novum-online.de|www.novum-online.de|

NOVUM at a GlanceCompany Figures

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� NOVUM ISV for the insurance industry

� Founded 1993

� Employee 150

� Revenue 25 Mio. €

� Locations:� DACH Germany, Swiss, Austria� CEE Slovenia

� Portfolio insurance core applications

software development projects

cloud services

Köln

Nürnberg

Zürich

Wien

SalzburgMaribor

www.novum-online.comwww.novum-online.dewww.novum-online.chwww.novum-online.at

www.novum-online.de|

AGENDA

1. Why?2. How?3. ExperiencesandSuccesses

How to transform the business model

from an on-premise license and maintenance model

into a cloud service model

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Why?Hard times for our customers

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Customersareonlyinterestedineasytouse,fastand

competitivepay-per-useservices,nottechnology.

Why?What CxO‘s need

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Why?What CxO‘s need

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TheprojectV’ger Skywasorganizedasadefaultprojectinthe

NOVUMorganization

How?The Project Scope

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17.02.16

Project Start

06.15

AWS introduction

Going LiveV‘ger Sky

24.03.16

Finish alldocumentation

30.04.1619.02.16

First Release of Deployment ProcessesV‘ger Sky Platform

22.02.16

20.03.16

ImplementationV‘ger Application

End of ProjectV‘ger Sky

30.04.16

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Fulltime2,5months

Fulltime1month

How?The Project Milestones

Project ReparationProof-of-Concept (POC)

10.15

Parttime6month

preparation

project

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Client-side Data Encryption & Data

Integrity Authentication

Server-side Encryption(File System and Data)

Network Traffic Protection(Encryption / Integrity /

Identity)

V’ger Sky Applications (Warranty, Travel, Annex, P&C, Life, Claims, Claims Portal, DCS)

Operating System, Network & Firewall ConfigurationResponsible for security „in“ the cloud

Encryption of data and connections

Certified according international standards

Identity & Access Management, Customer DataResponsible for access management „to“ the cloud and dataUser administration, product customizing, etc.

Partner / Customer

How?Shared Responsibilities

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Compute Storage Database Networking

AWS Global InfrastructureRegions

Availability Zones

Edge Locations

Responsible for security „of“ the cloud

Certified according international standards

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AWS IAM

AWS KMS

AmazonS3

Amazon Glacier

RDS PostgreSQL

VPN connection

AWS Direct Connect

Internet gateway

AWSCloudFormation

AWSConfig

Amazon CloudWatch AWS

CloudTrail

AmazonSNSAmazon

SQS

Amazon EC2

Elastic Load Balancing

AmazonWorkSpaces

virtual private cloud

AmazonDynamoDB

AWS Directory Service

AmazonCognito

AWSLambda

Amazon API Gateway

Outlook

How?AWS Services used by V’ger Sky

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Initialskepticismamongemployees:"Cloud isjust adatacenter, only somewhere else““Our corebusiness isbooming butwhy should wedonow cloud“"Ourcustomers, theinsurer willnever gotothecloud“

Skepticismamongpotential customers:“Dataprotection, ITSecurity andCompliance inthecloud possible?“"Economic benefits tangible?“

ExperiencesExperiences employees & customers

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…but Cloud is a game changer - internally and externally !

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"Evangelization"bynumerous appearances atindustry meetings andtradeproducts in industry media.Giving examples from theFinancial Industry, e.g .:FINRA,Mapfre, Tulius Walden andofcourse theTalanx lighthouse project (BestinCloud 2014)

Employeesmustbepartyinvolved, notpersonconcernedManagementmust fully behind thechangeand allow anerror cultureExternalpulse isgood…Butinnovation must beevolved andsupported from theinside, so thatitcanbeimplemented inashorttimeandatacceptable costs.

Setupofabaselinecloudinfrastructure forNovumV‘ger Sky deployment in less than1hour andworldwide! ->new international customer optionExtremepositive: industrial production ofinfrastructure andapplication following theinfrastructure-as-a-code approach

ExperiencesExperiences

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Measurablebenefits:IncreasedawarenessandawarenessofNOVUMinexistingmarket

Translates into asignificantly largersales queueInsurers discuss seriously withNOVUM toacceleratedigitalprojects

SeveraldealsofV'ger Skysolution currentlywithInsurer inGermanyandAustria inadvancednegotiationStatus

For comparison: beon-premise sales cycle oftwoyears isvery fast

Firstrequests fromotherEuropeancountries (unservedmarkets)

SuccessesExperiences

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FirstMover intheinsurancemarketNOVUM isoneofthefirstworldwide (Gartner analysts Insurance), which offersancomplete insurance policy solution foranprice percontractandyear

NOVUMhasanadditional revenuewithplannablemonthly incomeandlong-termcustomer relationships

First revenue 2016Break-Even 2017

SuccessesExperiences

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ContactNOVUMGmbHMichaelKrausGeschäftsführerNordostpark51D90411Nürnberg

Telefon:+49911239900Michael.Kraus@novum-online.dewww.novum-online.de

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