The Only Way is Outreach - Social Media Week 2014

Post on 13-Jun-2015

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When it comes to successful Outreach with prominent bloggers, many brands and agencies are at a loss. Digital agencies like Tamar have been working with bloggers for years, in Tamar’s case 19 years, learning to perfect the art of Influencer Engagement to build brand awareness and value for our clients. Here is the presentation for our Social Media Week 2014 event 'The Only Way is Outreach' including results from research we conducted from a number of bloggers on blogger-brand/agency relationships.

transcript

#SMWOUTREACH@TAMARUK

LOTTIEPEARCE

@LOTTIEPEARCE

CHRISTOPHERROTHWELL

@TWINDADDYO

ROBERTMCINTOSH

@THIRSTFORWINE

CHRISTOPHERSTREETER

@DADDY_CAMO

PAULINASIEDLECKA

@_PAULINA92

AMBARINAHASAN

@AMBARINAHASAN

CHRISTOPHERRATCLIFF

@POPDINUK

BloggersTHE BrandVSAgency Sponsorship

#SMWOUTREACH@TAMARUK

Do you blog full-time or alongsideanother career?

PART-TIME86%

FULL-TIME11%

OTHER3%

If part-time, what is your main job?

FULL-TIMEPARENT

FREELANCECREATIVE

MARKETING

If part-time, how much timedo you spend working on your blog?

21+ HRS

16-20 HRS

11-15 HRS

6-10 HRS

0-5 HRS

21+ HRS

16-20 HRS

11-15 HRS

6-10 HRS

0-5 HRS27%

21%

18%

20%

14%

34% 42%

3.5%

11%

9.5%

4%

Which platform do you get the most engagement?

1%

#SMWOUTREACH@TAMARUK

Do you prefer to work with agencies or direct with brands?

NOPREFERENCE

82%

AGENCY11%

BRAND7%

Who do you think does ‘blogger outreach’ better?

AGENCY65%

NOPREFERENCE

24%

BRAND11%

It really depends on theagency or brand ethos/approach.

Agencies usually understand bloggers more than

brands direct.It really does depend on

the individual, whilst agencies are more efficient, brands sometimes lack the understanding of what a blogger-

brand relationship involves.

They both suck for themajority and I'm usually surprised

when one is ok.

Any tips for agencies & brands?

READ MY BLOG BEFORE CONTACTING MEBE RELEVANT

BE UPFRONT & CLEARSTATE BUDGET

DON’T ADDRESS ME AS ‘DEAR BLOGGER’

BloggersTHE BrandVSAgency Sponsorship

#SMWOUTREACH@TAMARUK

Do you post sponsored content?

YES89%

NO11%

How many promotional enquiriesdo you get each month?

31+

21-30

11-20

6-10

1-5

0 9%

42%12%

19%

6%

11% 31+

21-30

11-20

6-10

1-5

0

I believe bloggers should disclose when they have been paid or

compensated to write a post.

Agree

I wish I received more opportunities to work

with brands than I currently do.

If the opportunity to blog full-time ever arose,

I would give up my job.

I would prefer to remain impartialthan make money from my blog.

Disagree

I believe, when reviewing a product, you should send it back afterwards to remain

impartial.

I believe bloggers should never receive payment or

compensation to write posts.

Any tips for other bloggers?

CONNECT WITH OTHER BLOGGERSCONTENT SHOULD BE A STORY

MAKE CONTENT PERSONAL, BUT NOT DAY-TO-DAYTWITTER IS YOUR BEST FRIEND

LEARN ABOUT SEO

#SMWOUTREACH@TAMARUK