The Other Web 2.0Presentation

2008.04.24

(or the transformational power of Web 2.0)

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Index

01 Introduction

02 What is Web 2.0?

03 4 Stories of Empowerment

04 Conclusion

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Introduction

Currently Director of User Experience Strategy @ Vinyl Inc.

Previously• Web User Experience Consultant• Web Information Architect / Programmer• Architectural Designer

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Introduction

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Introduction

What to talk about?

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Introduction

What to talk about?

Cultural differences in internet usage

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Introduction

What to talk about?

Cultural differences in internet usageInformation architecture and physical architecture

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Introduction

What to talk about?

Cultural differences in internet usageInformation architecture and physical architectureEmotional impact of mobile touch interfaces

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Introduction

What to talk about?

Cultural differences in internet usageInformation architecture and physical architectureEmotional impact of mobile touch interfacesTransformational power of Web 2.0Or the Other Web 2.0

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What is Web 2.0?

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Web 2.0 according to Tim O'Reilly

Web as a platform

I'm talking about the emergence of what I've started to call Web2.0, the internet as platform.... it's about the way that web sites like eBay, Amazon, and Google are becoming platforms with rich add-on developer communities; it's about the way that network effects and data, rather than software APIs, are the new tools of customer lock-in;

http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004

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Web 2.0 according to Tim O'Reilly

Web as a platform

I'm talking about the emergence of what I've started to call Web2.0, the internet as platform.... it's about the way that web sites like eBay, Amazon, and Google are becoming platforms with rich add-on developer communities; it's about the way that network effects and data, rather than software APIs, are the new tools of customer lock-in;

http://www.oreillynet.com/pub/wlg/5630 Tim O'Reilly Sep. 21, 2004

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Map of Web2.0 apps

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Web 2.0 according to David Weinberger

“We are building an ever-growing pile of smart leaves that we can organize as we need to at any one moment. Some ways of organizing it - of finding meaning in it - will be grassroots; some will be official. Some will apply to small groups; some will engender large groups; some will subvert established groups. Some will be funny; some will be tragic. But it will be the users who decide what the leaves mean.”

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Web 2.0 according to David Weinberger

“We are building an ever-growing pile of smart leaves that we can organize as we need to at any one moment. Some ways of organizing it - of finding meaning in it - will be grassroots; some will be official. Some will apply to small groups; some will engender large groups; some will subvert established groups. Some will be funny; some will be tragic. But it will be the users who decide what the leaves mean.”

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Web 2.0 as Transformation

GovernmentsInstitutions

Organizations.gov, .edu, .com

Individuals

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Web 2.0 as Transformation

GovernmentsInstitutions

Organizations.gov, .edu, .com

Individuals

Source of Authority

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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The Other Web 2.0: 4 Stories of Empowerment

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For Profit vs. Non-profit

For Profit Organizations Not-for-Profit Organizations

• Profit-driven• Cash investing in business• Customers• Benefits from customer lock-in

• Uncertain value of Web 2.0

• Influence-driven• Cash strapped• Constituents• Benefits from user empowerment

• Apparent benefits of Web 2.0

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Story 1: CGD / CARMA.org

CARMA reveals the carbon emissions of more than 50,000 power plants and 4,000 power companies in every country on Earth.

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Communication Strategy

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Information as Empowerment

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User Participation API / Widget

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Story 2: Changemakers.net

Changemakers is building the world's first global online "open source" community that competes to surface the best social solutions, and then collaborates to refine, enrich, and implement those solutions.

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Open Source Competition for Change

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Mosaic of Solutions

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Taking advantage of Web 2.0 communities

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Story 3: AskYourLawmaker.org

CNC's award-winning journalists track down lawmakers in Congress and on the campaign trail to get your questions answered. CNC brings politics home to public radio listeners.

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Web 2.0 space meets physical space

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Trends and Dissemination

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Story 4: DonorsChoose.org

What if people from all walks of life could connect directly with public schools, learn about specific classroom needs, and choose how to help?

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Simple but Powerful Idea

DonorsChoose validates

authenticity

DonorsChooseensuresfeedback

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Impact

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Donors Camp

Imitation is the sincerest form of flattery

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What is Web 2.0?

I’d prefer to think:

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What is Web 2.0?

I’d prefer to think:

Web 2.0 is not business as usual

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What is Web 2.0?

I’d prefer to think:

Web 2.0 is not business as usualempowerment

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What is Web 2.0?

I’d prefer to think:

Web 2.0 is not business as usualempowermenttransformational

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What is Web 2.0?

I’d prefer to think:

Web 2.0 is not business as usualempowermenttransformationalcan make a better world

Thank you

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