Post on 18-Dec-2015
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The Partnership to The Partnership to Promote Healthy Promote Healthy
Eating & Active Living, Eating & Active Living, Inc.Inc.
Mission: To promote healthy nutrition and physical activity lifestyle behaviors through a public/private multi-disciplinary partnership grounded on consumer consumer understandingunderstanding
History of the History of the PartnershipPartnership
Could a public/private partnership be a catalystcatalyst for promoting healthy lifestyles?
Could multiple disciplines develop a frameworkframework to guide innovative approaches by this partnership and others?
Could the focus be on consumersconsumers?
Summit Summit on Promoting on Promoting
Healthy Eating and Healthy Eating and Active Living:Active Living:
Developing a Framework for Developing a Framework for ProgressProgress
Framework for determinants of physical activity and eating behavior
entertainment industry
health care industry
transportation system
knowledge
cost
time
convenience
safety
accessibility
situation or context – physical and social
social trends
seasonality
homefood stores
health care providers
workplace
restaurants
religious, communityand non-government organizations
vehicle of transport
neighborhood
health club
parks, recreation centers, senior centers
community activity providers
shopping malls
familyfood stores
local governmentdevelopers
property owners
employer
school board, districts
non-government organizations
nonprofit providers
community
shopping mall
restaurants and food outlets
recreation facilities
architecture & building codes
government
food industryexercise,physical activity & sports industry
recreation industry
labor-saving device industry
information industry
education system
political advocacy/lobbying
Secondary leverage pointsPrimary leverage pointsBehavioral settingsLifestyleEnablers of choice
values
beliefs
life experience
social roles
educationalattainment
socioeconomic status
interpersonalrelationships
life stagehabits
self identities ethnicidentities
SocialCultural
source ofinformation
local school
day care
physiology
pleasure
geneticshierarchyof needs
Psycho-biological Core
April 20, 2000
Lessens learned from Lessens learned from previous social change previous social change
movementsmovements Tobacco control Auto restraint devices: seatbelts, child car seats Recycling Breastfeeding International efforts in nutrition, physical activity,
obesity control
Economics: Economics: The politics of self-The politics of self-
interestinterest Detailed cost-benefit analyses
Economic incentives/disincentives
Economics of technology
Funding to develop solutions
An Economic Analysis of An Economic Analysis of Eating and Physical Activity Eating and Physical Activity Behaviors:Behaviors:
Exploring effective strategies to combat obesityExploring effective strategies to combat obesity
• Convened meeting in April 2003
• 125 experts in economics, public health, nutrition, physical activity, community design and other disciplines
• Developed an economic framework for consumer choices re: eating and physical activity
• Began exploring approaches to changing behavior through leveraging economics
• Will be published in American Journal of Preventive Medicine in Fall
Measuring AOM Success: Measuring AOM Success: ROIROI
New AOM members, affiliates, delivery partners, sponsors
Reach and penetration of message
Changing attitudes
Breadth of participation among community partners
Indicators of supportive environment
Changing eating and activity behaviors
Changing health and quality of life indicators
We are uniqueWe are unique We are a true multi-disciplinary partnership,
bringing together the public and private sectors
We complement other initiatives with an integrated framework others can use to make an impact on dietary and physical activity behavior
We have a clear plan of action that complements other obesity and healthy lifestyle initiatives
We focus on understanding the consumer
What is America On the Move?
• A national initiative helping people of all ages increase lifestyle activity and eat more healthfully by making small changes adding up to big differences
• A fun, easy approach to stop yearly weight gain, that easily integrates into our busy lives
• A nationwide network of grassroots affiliates creating and sustaining community change with programs, events, and policy changes
• A public-private effort bringing programs to the community - schools, worksites, faith-based groups, legislators, etc.
• Tested programs with proven results
SIMPLE • FUN • FLEXIBLE • EFFECTIVE
We can stopWe can stopthe average American’sthe average American’s
weight gain weight gain of one to three pounds per year of one to three pounds per year
and halt the spread of obesityand halt the spread of obesity
Small Changes = BIG ResultsSmall Changes = BIG Results
AOM Partners and Supporters
AOM in the Press
How AOM Engages Americans
America On the Move Programs
National Public/PrivateWebsite/1-800# Affiliates Delivery Partners Partnerships
The Consumer
AOM Affiliate Network : 2004 California, Santa Barbara County
Colorado
District of Columbia
Florida
Georgia
Idaho
Indiana
Kansas
Louisiana
Massachusetts
Michigan
New Mexico
Nebraska
New York
New York, Saratoga County
Ohio
Tennessee
Texas
Virginia
West Virginia
Affiliate geographic reach is limited to county
Affiliate Spotlight: Tennessee On the Move (TOM)
• Legislative Involvement: Congressman Zach Wamp secured $500,000 appropriations and attended several TOM events across state
• Media Outreach and Events: Partnered with Healthy Memphis for a major public health campaign. Over 1,000 people participated in kick off event hosted by Dave Price, CBS’ Early Show Weatherman. The Early Show also ran coverage of event.
• Education: PSAs ran during televised University of Tennessee (UT) football games
• Programs at worksites: Entire UT system implemented TOM as a worksite program and subsidized the purchase of stepcounters for employees
• Programs for children: TOM is working with the Girl Scouts to develop a TOM-specific badge promoting healthy living
AOM National Delivery Partners
Like-minded nonprofits broaden AOM’s reach:Like-minded nonprofits broaden AOM’s reach:
• Bring AOM programs to life in local communities across the nation. • Collaborate with AOM to activate customized programs
- Academy of Family Physician’s (AAFP)
- American Diabetes Association (ADA)
- American College of Sports Medicine (ACSM)
- National Coalition for Promoting Physical Activity (NCPPA)
- National Council of La Raza (NCLR) – in development
- National Urban League (NUL) – in development
AOM Programs 2004Worksites/OrganizationsWorksites/Organizations
– Companies include: PepsiCo, Mayo, Guidant Corporation, Cargill
Health ProfessionalsHealth Professionals
– AOM “Kit” to reach patients through Physicians and other Health Care professionals
– Working with American Academy of Family Physicians (AAFP) to implement AOM for physician office staff
SchoolsSchools
– Lesson plans teaching elementary and middle school children energy balance concepts
Walking GroupsWalking Groups
– Families and self-initiated neighborhood walking clubs
AOM Reaches Consumers with its Sponsors
Examples of Sponsors creating consumer-reaching programs together with AOM:
• Colorado On the Move is promoted through statewide Nick N Willy’s Pizza chain (sign up for AOM in store, educational materials, stepcounter incentive with purchase of healthy pizza toppings
• AOM is integrated into PepsiCo’s 2005 national launch of SmartSpot products (i.e., FSCIs, in-store promotions and take-one materials, presence at Affiliate events)
• AOM registration is part of Quaker Oats Quakes walking promotion (pedometer give-aways, 6 walking destination grand prizes with AOM registration, inclusion of AOM small change messages on package)
AOM Long Term Vision• Teach children and adults Energy Balance skills and provide tools
needed to manage their weight in the current environment
• Create and implement tangible, culturally relevant solutions and products for all populations, groups and individuals
• Drive scientific research around small changes that add up to big differences
• Incorporate and recognize private and public sector efforts addressing overweight and obesity
• Create sustainable community efforts that support individual changes
Contact Information:Contact Information:
Laura Simonds, M.S., M.Ed.Executive Director
The Partnership to Promote Healthy Eating & Active Living, Inc.
617-367-6886 laura@americaonthemove.org