The Patch Social media new features updates for marketers

June 2013

•  Ads per recency on Facebook •  Verified pages on Facebook

•  Lead generation cards on Twitter •  Subscription channels on YouTube

& more

Facebook Video ads & ads per activity recency Hot stat: 50% of engagement on FB happens during the first 30min

•  Video ads to be launched into users Newsfeeds

•  Target users on Facebook by recency of activity. Stores could advertise to users who have checked-in in their shops the past week and developer can promote their app to people using it the last three days

•  Unpublished posts will allow your

content to be targeted specifically, without spamming your Page timeline or User newsfeed

Facebook New reputation tools Hot stat: 75% of a TV program’s page are more likely to watch it

•  Users can now upload pictures and

information to unclaimed Pages: even if your business is not on Facebook, there will be user-generated content

•  Facebook introduces Verified pages & profiles for people, institutions with large audiences

Twitter Lead generation cards & TV-to-TW ads Hot stat: Users who saw a tweet from an automotive industry were 4x more likely to convert on other funnels (newsletter, website)

•  Twitter Cards are updated with a

Call to Action button embedded into the tweet. Upon click, user info is sent to the brand.

•  Amplify TV commercials on Twitter by targeting/engaging users speaking of it thanks a new Dashboard

Tumblr New ads in users’ dashboards

Hot stat: 11.4% of Tumblr top 200K-blogs are adult-material related

•  Sponsored posts are now available to

be published in users dashboard

Pinterest Pin videos

Hot stat: Pinterest has the highest average order by social referrer with $80.54

•  Users (and brands) can now

pin videos within their mood boards, it’s now a good platform to browse videos

•  The new mobile app is on: you can mention users, get notifications

LinkedIn More curation & a new app: Check-in

Hot stat: 35% LinkedIn users access their profile daily

•  LinkedIn Today, the content discovery

arm of the professional network, adds options to be able to follow channels and get content

•  LinkedIn launches “CheckIn”, an app for recruiters to get easy access to candidates data during an event (at the booth)

Youtube New paid channels starting $0.99/mo

Hot stat: 1 million channels on Youtube generate revenue for their creators

•  A selection of channels are now able

to offer a monthly subscription for users, starting $0.99. Each has a 14-day free trial.

Foursquare New filters, and check-in data accessible

Hot stat: 75% of top American retailers are on Foursquare

•  Users can now add hours of any

business (moderated by super users)

•  New filters for exploring places around on the desktop & mobile version: price range, been there or not, specials…

•  Basic data from every check-in are now available through Gnip, a data provider, for marketers & research

Thanks!

Martin Pasquier, Agence Tesla Martin.pasquier@agencetesla.com

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