” We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. ”

OVERHYPED YET UNDERVALUED

The web is about virtuous spirals

Refer to glossary for description

Of course, technology matters

• Today: HTML + XML

• Tomorrow: HTML + XML + XAML/MXML (rich clients)

It leads to links, links, links

• Small world

• (Scale-free) network effect– Incremental growth– Preferential attachment

A handful of buzzwords

• UGC, Wikis and collaboration• Syndication• Conversational Marketing• Honesty ROI (Relationship, Opinion,

Identity)• Youcracy

Social Media

Gilles Deleuze and Félix Guattari used the term “rhizome” to describe theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation

The idea is not new

Class consciousness

Means of production

(lumpen)ProNetariat

Infrastructureand

Superstructure

MediaFeudalism

A new generation

“My mates are my media”• Virtual connections are deepening real friendships• For information, youths tend to trust unknown peers

more than established medias

New attitudes towards advertising

A holy grail

“The companies that will prosper will be those that switch out of lowest-common-denominator mode and figure out how to address niches.”

Chris Anderson, editor in chief, wired

A lot of hype

• Delicious (social bookmarking): 0.5% of global reach, 1.5 monthly visits per user and an average of 1 minute per visit

• Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices)

• 6300 Second life users in Belgium

Where are the Belgian users?

Microsoft is focusing on Real Life networks

Social media in Belgium

Source: comscore may 2007 (15+)

Preferred networks

Source: Metrixlab-MSN Social Networks Europe, n=200

Microsoft 2.1

From gadget mashups to

Advanced composite applications

Popfly & Silverlight

Microsoft and the permanent revolution

“Friends are thieves of

time.” Francis Bacon

Microsoft and the permanent revolution

“There's no substitute for innovation, of course, but

innovation is no substitute for being in touch, either.”

Steve Ballmer

Microsoft and the permanent revolution

No amount of skillful invention can replace the essential element of imagination.

Edward Hopper

Thank You