The Pinterest Effect SES San Fransisco 2012

transcript

San Francisco| August 13–17

The Effect 2012The Effects of Pinterest On Business

Matt SiltalaAvalaunch MediaPresident

San Francisco | August 13–17, 2012 | #sessf

@Matt_Siltala

is POWERFUL

@Matt_Siltala

Growth 2011 - Now

@Matt_Siltala

Growth

@Matt_Siltala

Case Study 1: Rod Works

• Pinterest single-handedly forced Rod Works into launching a web store.

• Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story with me.

@Matt_Siltala

• Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada.

• They sell “cute stuff”...ie. home decor.

• Until earlier this year, they did not sell online or use social media in any focused manner.

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• Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works.

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• The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod

• The problem was that Rod Works did not have an online store...yet

• Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.

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“We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.”

~Rod Works

Case Study 2: BuildDirect

• StumbleUpon traffic results average “time on site” of just about 10 seconds.

• Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!

• Thanks to BuildDirect for the stats

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Case Study 3: PinnableBusiness.com

• Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.

• Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.

• Results - Wait a slide ;)...

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Case Study 3: PinnableBusiness.com

• We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest

• We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.

• Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.

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Why did this Graphic do so well?

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Image Optimization

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Another benefit of …… LINKS!

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to help SEO efforts?

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to help SEO efforts?

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• Case Study Handout

Does When You Pin Matter?

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Wise Advice• My dad use to say, “Son, my job is to make sure you’re useful.” And this is how I look at graphics designed for Pinterest. They have to be useful. The audience loves instruction, DIY, How To’s, etc.

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Pinterest Tools

• Tools can help you figure out what people want to learn about.

• Here are a few:

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Pinterest Real Time “Alerts”

• PinAlerts - http://pinalerts.com

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Pinterest Real Time “Alerts”

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Pinterest Analytics Tools

• Pinerly - http://pinerly.com/pinalytics

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fully integrated analytics platform for Pinterest

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Pinterest Competitive Intel & Research

• Repinly - http://www.repinly.com/

• Find Influencers

• See Trends

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Pinterest User Tools

• PinReach - http://www.pinreach.com/

• PinPuff - http://pinpuff.com/

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tools for finding out how powerful a Pinterest user is:

Other Super Cool Pinterest Facts and Tricks• If you haven’t already heard...this is the place to find out if anyone is pinning anything

from your site...or your competitor’s site. :)

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http://pinterest.com/source/YOURWEBSITE.COM

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HOMERUN!

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STRIKE OUT!STRIKE OUT!

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Bonus Case Study:

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Can Help Make the Sell

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Results: (so far from this campaign)

$7,800 in sales• Toppers• Mattress Covers• 15.6 min avg.

visitor

is POWERFUL

@Matt_Siltala

San Francisco| August 13–17

The Effect 2012The Effects of Pinterest On Business

Matt SiltalaAvalaunch MediaPresident

Thank You

The Pinterest Effect SES San Fransisco 2012

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