Post on 18-Jul-2020
transcript
The Pitch.
Smart Ideas InspiredBy a Smart Car
How It All Began …
Creative Brief
Overall Campaign Creative: Plan Smart. Live Smart.
Sub-Creative: Drive Smart
Targets: Market & Current CU Members Without an Auto Loan
GOAL$2.75 Million in New or Refinanced Auto
Loans
(average loan size $20,000 = 138 loans)
EXECUTIONThe Beginning: May to July
Albert The Smart Car
Radio:Plan Smart.Live Smart.
Tips
Print:Magazine
In BranchSignage &
Digital
Web:Website &
Digital
EXECUTIONThe Loan Sale: July to August
Print:Magazine
Print:Newspaper
Inserts
In House:Banner
Mail:Direct Mail
EXECUTIONThe Change: September to December
In House:Banner
In House:Door Sticker
TV:Regular
TV:Holidays
EXECUTIONThe Others: May to Current
Student Enrollment:In House Banner
Charter Expansion:Bank Smart
Financial Ed.:Event Digital
Debit Card Promo:Swipe And Score
EXECUTIONThe Events: May to Current
Food Trucks Trucks And Tunes
Student Enrollment County Carnival
Wondertorium Multi Arts Center
Soccer Event Scholarship Winner
Blood Drive Christmas Gifts
Perkins Parade Arts Festival
Stillwater Chamber After Hours
DATAMeeting (and Exceeding) Our Goals
Media Impressions And Spend
Radio $14,500 100,000+ Per MonthTV $16,200 100,000+ Per MonthPrint $6,000 15,000+ Per MonthEmail $745 44% Open RateDigital $1,000 32,000+ Per MonthDirect Mail $6,000 12,000 MailersEvents $7,000 2,000 Direct Total
Total $51,445 1.8 Million+ Impressions
Direct Consumer Loan GrowthMay 14 - $833,000 May 15 - $637,000 = $196,000June 14 - $850,000 June 15 - $907,000 = $57,000 July 14 - $995,000 July 15 - $1,215,000 = $220,000Aug 14 – $672,000 Aug 15 - $1,602,000 = $930,000Sept 14 - $759,000 Sept 15 - $1,199,000 = $440,000Oct 14 - $580,000 Oct 15 - $805,000 = $225,000Nov 14 - $650,000 Nov 15 - $1,100,000 = $450,000Dec 14 - $607,000 Dec 15 - $1,170,000 = $563,000
$2,885,000 In 7 Months
New Accounts
May To Dec 2014 – 971
May To Dec 2015 – 113615% Increase
Swipe And Score Promotion
Sept To Oct 2014 – 209,582
Sept To Oct 2015 – 224,60915,027 More Swipes
7% Increase
LOOKING FORWARDThe Future of Plan Smart. Live Smart.
- Partnerships with local schools (Be Smart.)- Partnerships with Orange Tech at OSU (Stay Smart.)- Football games (Play Smart.)- Arts Festival in Stillwater - Family Day at Postal Plaza Art Gallery
Questions?
Jeremy DaggsUniversity & Community Federal Credit Union
Sarah BacehowskiMills Marketing
SarahB@MillsMarketing.com@MillsMarketing1
mailto:SarahB@MillsMarketing.com
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