1

PostNL

Data central,

Customer in control Innovation and transformation in a digital world

Mario Suykerbuyk

https://www.linkedin.com/in/mariosuykerbuyk

PostNL

SME in The Netherlands 2,4 million orchids

Current value chain

Distribution center

Grower

Transport

Auction

Transport

Home & Garden

Transport

Consumer

Disrupted value chain

Transport

Consumer

Channels

Grower

Identification

Innovation and transformation

Data

Product characteristics

Packaging

Results

Higher customer experience

Margin improvement

Transparancy

Product innovations

New customers

Strategic focus

Omnichannel

solutions

Control over

networks

Transformation to

omnichannel

Data needs

Realtime

data services

High

Quality

Exchange

of data

Strategic focus

Take out barriers

by innovation

Specialised networks and services

Changing

Customers needs

Data needs

Realtime interactive

data services

Integration of

supply chains

Exchange

of data

Strategic focus

Strategic coorporations with

marketplayers

Use international standards

International

Customers

Data needs

International

data sources

Integration of

supply chains

Exchange

of data

PostNL datamanagement framework

Webservices/API

Data domains

Consumers

Business portals

E-commerce

Third party

Mail

Parcels

International

Third party

Dataplatform integration

Large customers

Consolidators

Marketing automation

Postal automation SMEs

Fulfilment automation

Plaza’s

CRM

ERP/HRM Logistic automation

Next

Data central, customer in control

Data

Data

Data

Network Supply

chain

Network

Supply

chain

Network

Data

Network

Data

Supply

chain

Network

Data

Data

Supply

chain Data

Network

Supply

chain

Supply

chain

Network

Data

Network

Data