Post on 11-Feb-2022
transcript
The Potential of Tourism in Myanmar
Presented by:
Hla Myint
Deputy Director
Ministry of Hotels & Tourism,
Building No.33, Nay Pyi Taw,
The Republic of the Union of Myanmar.
12-4-2013
Brief Introduction of Myanmar
Attractions of Myanmar
Glimpse into Tourism performance &
Tourism Policy
Investment opportunities
Challenges to the tourism sustainability
- Total Land area of 676 577 sq k m2
- Over 100 national races, 80 per cent Buddhists
- Temperate weather, Warm summer, rainy , cool winter
- Major economic sector Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services. - Blessed with abundant national resources, rich in cultural and national heritage - Strong Tourism Resources
Myanmar Tourism Statistics 2012
Tourist Arrivals
2009 2010 2011 2012
Yangon Entry
Point 234417 297246 364743 559610
Mandalay &
Bagan Gateway 8861 13442 20912 32521
Nay Pyi Taw - - 5521 1250
Border Tourism 519269 480817 425193 465614
TOTAL 762547 791505 816369 1058995
GROWTH - 3.8% 3.14% 30%
Myanmar Tourism Statistics 2012
Tourist Arrivals
2010 2011 2012 2013
(Jan-Feb)
Yangon Entry
Point 297246 364743 559610 144843
Mandalay &
Bagan Gateway 13442 20912 32521 9616
Nay Pyi Taw - 5521 1250 -
Border Tourism 480817 425193 465614 89087
TOTAL 791505 816369 1058995 243546
GROWTH 3.8% 3.14% 30% 28%
Visitor Arrivals by Region (2012)
Region Arrivals %
Asia 380404 64.11
West Europe 130296 21.96
North America 44074 7.43
Oceania 20650 3.48
East Europe 9077 1.53
Middle East 3747 0.63
Other Americas 3536 0.60
Africa 1598 0.26
International Air Route to Myanmar
23 International Airlines to Yangon
8M Myanmar Airways International
CA Air China
MH Malaysia Airlines
PG Bangkok Airways
TG Thai Airways International
MI Silk Air
3K Jet Star Asia
IC Air India
CZ China Southern Airlines
FD Thai Air Asia
AK Air Asia
CI China Airline
VN Vietnam Airline
W9 Air Bagan
MU China Eastern Airline
QR Qatar Airways
KE Korean Air
NH All Nippon Airways
SQ Singapore Airlines
KA Dragon Air
OZ ASIANA Airlines (Seasonal)
BR EVA Air
DE Condor Airlines (Seasonal)
7 Domestisc Airlines
1. Implementing the systematic development of hotel and tourism
Industry.
To improve the standard of accommodation
To improve the standard of tourist transportation;
To improve the other tourism related facilities and services
including tour guides, tourist security, etc; and
To upgrade the existing tourist destinations and develop new
destinations
Tourism Policy
2. Developing and encouraging national and international
investment opportunities in the hotel and tourism industry.
3. Developing opportunities for wider participation of the private
entrepreneurs in the hotel and tourism Industry.
4. Promoting and Marketing Myanmar Tourism products to
international tourism markets with synergies of public- private
partnership.
Tourism Policy (cont.)
On Going Process
Responsible Tourism Policy
launched on 27 September, 2012 in Nay Pyi Taw together with the celebration of World Tourism Day
Best practices for Foreign Visitors (Do’s & Dont’s)
launched on 23 October, 2012
Master Plan
According to the timeline of ADB, Draft Master Plan final report will be prepared at the beginning of 2013
Community Involvement in Tourism Policy
Community Involvement in Tourism Policy is being prepared for long term and sustainable development
Foreign Investment in Hotels
Sr. Projects Rooms Investment
US$ (M) Remarks
1. 30 5207 828.419 Completed
2. 6 1559 588.500 Under
Construction
36 6766 1416.919
Foreign Investment Hotels Commercial Complexes
Sr. Country Hotel / Apartment Investment (USD in million)
1. Singapore 12 597.756
2. Vietnam 1 300.00
3. Thailand 10 235.75
4. Japan 6 183.013
5. Hong Kong 4 77.000
6. Malaysia 2 20.000
7. British 1 3.400
Total 36 1416.919
Foreign Investment in Hotels
Foreign Investment in Hotels
Challenges • Insufficiency of skilled labour and tourism professionals
• Need to be given more training programs for language skill and capacity building
• Insufficient number of International standard hotel rooms
• Limited infrastructure: roads and railways, electricity supply, telecommunication system and facilities
• Limited capital to undertake the necessary programs to develop tourism
• Weakness of tourism knowledge awareness among the people of Myanmar
Future Tourism Strategic Direction • Strengthen the institutional environment,
• Build human resource capacity and promote services quantity,
• Strength safeguards and procedures for destination planning and management,
• Development quality products and services,
• Improve connectivity and tourism –related infrastructure, and
• Building the image, position and brand of tourism in Myanmar.