The Power of AskingThe Simplest Way to Increase Revenue

Presented by:

Introductions

Joseph Hansen: CEO – Evolved Marketing

Introductions

Travis Hopkins: Merchant Relationship Manager – DBG Loyalty

Introductions

Travis Jacobson: Affiliate Manager – Blue Host

Introductions

Paul Schroader: President – PS Web Solutions

Let’s try an Experiment

We need 3 volunteers from the audience

Take a look at this $50 Bill

Each volunteer may ask ONE question

Ask and ye shall receive

What’s the worst that can happen?

So what if you’re told, “No”

Why don’t we ask?As kids, asking questions came easy:

“Can I get a piggy-back

ride?”

“Can we go to Disneyland?”

“Can I borrow the car?”

“Can we have a sleepover?”

“How about a kiss?”

Why don’t we ask? (cont.) As adults, we often hesitate to ask for things:

Pride

Asking makes us vulnerable

Fear of rejection

We don’t want to seem presumptuous

Why don’t we ask? (cont.)

“There is no weakness in asking. If we wait for someone to give us what we want, chances are we might never get it.”

Sometimes it seems as if we’re waiting for someone to notice that we “deserve” it.

-Leslie A. Knight, MD, FAAFP

Being rewarded for Asking

Being rewarded for Asking (cont.)

Big Screen TV or Socks and Underwear?

Fans Supporting Artists

$750 Commission Reversed

OR

Panel - Share Examples

What is the best example you can think of where someone was rewarded for simply ASKING?

Session Format

Open panel discussion

Merchant, Affiliate and Agency perspectives

Common Questions

MerchantAre we over/under-paying on Affiliate sales?

Are affiliates sales incremental?

Introducers, Influencers and Closers?

Do we understand our Success Metrics?

How does Affiliate compare to other Channels?

Common Questions (cont.)

AffiliateCan you offer Pay per call?

Do you have Lead gen options?

Can we get Exclusives?

What will it take for you to consider a higher payout?

What have you seen working for other affiliates?

Common Questions (cont.)

AgencyCan we run a contest?

Can we offer affiliate bonuses?

Can we get creative with coupons/discounts?

Is our program on par with or better than competitors’ programs?

Is the Affiliate Program more effective than other channels?

Common Questions (cont.)

EveryoneCommission Flexibility

Coupon Strategy

Trademark Bidding

Creative Options

Deep Linking

Data Feed

Cookie Duration

Q & A

If you don’t ask…

…you don’t get

…the answer is always no

…you’ll never know

ReferencesLeslie A. Knight:

http://www.practicelink.com/magazine/remarks/the-power-of-asking/

Amanda Palmer:

http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html

WestJet Christmas Miracle:

http://www.youtube.com/watch?v=zIEIvi2MuEk

Contact InfoJoseph Hansen: www.linkedin.com/in/josephhansen

joseph@evolvedgroup.com

Travis Hopkins: www.linkedin.com/in/seaturkey

thopkins@dbg.com

Travis Jacobson: www.linkedin.com/pub/travis-jacobson/7/b7/54a

tjacobson@bluehost.com

Paul Schroader: www.linkedin.com/in/paulschroader

pauls@pswebsolutions.com