The Power of Being LinkedIn

J.R. Atkins, MBA

Author, Speaker & Consultant on

Social Media, Mobile Apps, Sales & Marketing

jratkins@SomethingDifferentCompanies.com

15 LinkedIn Concepts for Results

Download this presentation at: SlideShare.net/jratkins

Agenda

• Contact Info• Daily Post• Groups• LinkedIn SEO• Email integration• CRM Integration• Premium Accounts• In Mail• Ads• Lead Generation (Inbound)• Prospecting (Outbound)

Perspective

Optimize Your Contact Information

• Contact Info

• Summary

• In post

• URL links to your Website, Social Media

Daily Post

3 Keys to Success on social media

1. Be Interesting

2. Content is King

3. Give to Get

Building Relationships via Communication

Look Beyond Auto Updates

Are you a SME

• Showcase your Subject Matter Expertise

• Connect with other SME’s

• Go to your Network for Answers & they will come to you

Groups

Groups are Golden

People Gather by Interest

Building Relationships via Communication

Consistency leads to Results

Daily Post You Connections

Group Post New Connections

Connecting with a Purpose

• Are you Collecting or Connecting?

• Stephen Covey: Seek first to understand…

• Have an Abundance Mentality

• Connect with a Purpose

• The Gold in Tier 3

LinkedIn SEOSearch Engine Optimization

Robust LinkedIn Profile = Higher Rankings

“Key to Higher Rankings” by Dave Lanners

Email Integration• Plug In for Outlook & Gmail

• Integrates LinkedIn and your email & social media

CRM Integration

Customer Relationship Management – CRM

LinkedIn as a Lead Generation tool

Calculate ROI on your LinkedIn efforts

It’s all about the Relationship

LinkedIn Premium Accounts

In Mail

In Mail (Continued)

• Send Messages to “Non-Connections”

• Comes with a Premium Account

• Purchase them as Needed

LinkedIn Ads

Lead Generation (In Bound)

Drawing Prospects to you via Content via In-Bound Marketing

Daily Post

Group Activity

Promoted Stories

SlideShare & Other Profile Links

Prospecting (Out Bound)

Hunting, Proactively Reaching Out

Out-Bound Marketing

LinkedIn Tools

• Advanced People Search, Company Search

• Outside Sources: List, Journals

LinkedIn Help• God, Google & YouTube

• LinkedIn Help Center

The Power of Being LinkedInJ.R. Atkins, MBA

What do I do?1. Conference Presentation2. Executive Briefings &

Workshops3. Consulting Projects: Social

Media, Mobile Apps, Sales & Marketing

Download this presentation at: SlideShare.net/jratkins