The power of colour!Which colour highlights the appearance of your product, service or company?

The power of colour

• How can you use colour as a means of communication for your company, product or project?

• Which colour(s) can you use to highlight?

• Design with colour: Tips and Tricks for a successful promotional campaign.

The power of colour

Have you ever considered the influences of colour in your life?

• Colours penetrate your mind and determine your mood.• Can you fully describe something or someone without

saying anything about color?• Can you still imagine a television, computer screen,

tablet or smartphone without colour?

What is colour?

3 essential elements:

What is colour?

3 essential elements:• Light• An illuminated object• An observer

What is light?

The visible spectrum

Illuminated object

• Some light particles are absorbed• Some light particles are reflected

How the eye works

The perception of colour

• Does each person see colour in the same way?

• We do some colour tests and we compare the results.

Ishihara colour test

• Look at the 4 cards• Write down the number you see for each card

Munsell colour test

• Browser: Chrome• Surf to: http://xritephoto.com/cool-tools

or http://www.colormunki.com/game/huetest_kiosk• Range the color patches in the correct order within

8 minutes (2 min/row)• What is your score?

Colour perceptionambient light

• The available amount of light influences your color perception.

• The colour of light is indicated with colour temperature5000 Kelvin = balanced white light.

Colour perception: ambient light

Colour perception: ambient light

Colour perception:simultaneous contrast

"I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaneousContrast.exe“

Colour perception:simultaneous contrast

"I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaanContrast.exe"

Simultaneous contrast

• "I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaneousContrast.exe“

• "I:\ZHMK\Animaties Licht en kleur_EVDP\SimultaanContrast.exe"

Colour perceptionCan you count the black dots?

Colour and marketing

• Corporate Identity

Colour and marketing

• Corporate Identity

Colour and marketing

• Corporate Identity

Colour and marketing

Colour and marketing

• Packaging

Colour brand

Colour and culture

• Which color represents success in Africa?

• Which color represents death in China?

Colour and culture

• Which colour represents success in Africa?Green = colour of money

• Which colour represents death in China? White

Mood board

Assignment:Design a mood board with inspiring pictures for a exposition to have to set up.

Mood board

Colour psychology

• What values do you want to convey with your project?

• Using the colour maps, examine which feelings weassociate with different color groups.

• Which colours are suitable for promoting your project?Why?

• Which colours will suit your target audience the best?Why?

Colour psychology

Colour psychology

Colour inspiration

Mood board

Mood board

• With the colour wheel we search for the ideal colour palette for your design:

• Browser: Chromehttps://color.adobe.com/create/color-wheel/

Mood board

AssignmentLook for a suitable font on https://www.myfonts.com/ to use in your poster design

www.myfonts.com

www.dafont.com

Mood board

• An attractive photo design can finally be made by a selection of colours from the colour palette and the text in an appropriate font