Post on 14-Oct-2020
transcript
THE POWER OF LINKEDIN
Introduction
People spend time on other
networks, but they invest time
on LinkedIn
Why LinkedIn?
• There are 565 million global LinkedIn users
• 260 million of which are active users
• 40% of which are daily users
Why LinkedIn?
Contd.
• LinkedIn is 277% more effective at generating leads than
Facebook and Twitter
• 92% of Fortune 500 companies use LinkedIn
• 63 million decision makers use LinkedIn
• 46% of social media traffic to B2B company sites is from
• 80% of B2B leads come from LinkedIn
• 97% of B2B marketers use LinkedIn as a content distribution
channel
Optimizing Your Profile
• Profile and Background Picture
• Headline
• About/Professional Profile
• Work History/Experience
• Current Work Experience
• Skills
• Certifications
• Awards
• Recommendations
WHAT’S NEXT?
To Get Noticed On
CREATE CONNECTIONS• Send connection requests
• Engage with people and content you find interesting
• Join LinkedIn groups
To Get Noticed On
Publish Articles
To Get Noticed On
Use Videos
Why Video?
• An estimated 82% of internet traffic will be from videos by
2021
• 59% of Executives prefer video to written content
• LinkedIn users spend more time watching videos than
reading static content
• LinkedIn videos are 20X more likely to be shared than any
other type of content
• The LinkedIn video space is less saturated than other social
media platforms, so it guarantees a high visibility rate
LinkedIn Video
There are 2 ways to create video content for
LinkedIn:
Native
LinkedIn Live
LinkedIn Live
• Is currently application only
• Can happen only through third party Apps such as
Streamyard, Wire Cast and Social LIVE
• Generate 24X more engagement than regular videos
LinkedIn Video
There are 2 ways to create video content for LinkedIn:
Record and Upload
• Understand the LinkedIn demography
• Test several content formats
• Create a content strategy specifically for LinkedIn
• Be consistent
CONCLUSION