The power of Programmatic marketing!

Post on 18-Feb-2017

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transcript

THE POWER OF PROGRAMMATIC!

Contents

1. WHAT IS PROGRAMMATIC

2. HOW DOES PROGRAMMATIC WORK

3. PROGRAMMATIC BENEFITS

4.PROGRAMMATIC EXAMPLES

5. OUR SERVICES

WHY PROGRAMMATIC?

Consumers shopping habits are digital

and multiscreen

The digital purchase cycle is complex

Anywhere/Anytime shopping

Digital creates multiple oppertunities to

influence and engage

Target, personalise and create influence

Cost effective real time campaign

management

HOW DOESPROGRAMMATIC WORK?

Translates big data into real-time

actionable audience insights

Connecting your customers digital touch

points

Enables brands to target specific points

in a customers purchase cycle

Optimise and personalise your

messaging

WHAT ARE THEBENEFITS?

Specific and targetable audience

groups.

Anywhere/Anytime targeted messaging

Targeted platform neutral messaging at

scale

Increased efficency and cutting waste

Cost effective and customer centered

Examples

Sport Nutrition BrandChallenge - Increase engagement and traffic

Result- 4x high website traffic and 2x higher mobile video views

Sport Apparel BrandChallenge - Increase site traffic and video views

Result- 12% higher website traffic and 60% mobile vidoe ompletion rate

OUR SERVICES!

E-COMMERCE + M-COMMERCEOPTIMISATION

PROGRAMMATIC MARKETINGSOLUTIONS

AUDIENCE TARGETING SOLUTIONS

DIGITAL CAMPAIGN MANAGMENT

MOBILE, VIDEO AND SOCIALMARKETING SOLUTIONS

www.kilodigital.com info@kilodigital.com