The reality of marketing

BY:WALID SAED

FOUNDER @CALLMARS.COM

Ads expert

Ads are part of marketing

Sales

Ads

Social media

Your employee are part of marketing

Marketing is:

Satisfy customer needs.

Marketing is:

The study of markets.

Why should we follow marketing concept?

Competitive environment.

Customers have the power.

Economical environments

Designing a customer driven marketing

strategy.

To design a winning marketing strategy, the marketing manager must answer two

important questions

What customers will we serve (what’s our target market)?

How we will serve him?

Who and how ?

Choosing a Value Proposition

“Why should I buy your brand rather than a competitor’s?”

How many photographer in Egypt?

How many photographer in Egypt?

How many Facebook photographer's pages?

How many studio in Egypt?

Preparing an Integrated Marketing Plan

What the digital world made?

iTunes

disruptive technology

Market research

Product

Price & place

promotion

The concept is the same

This is no replacement of the concept actually this was because of the concept.

Make It easy to start business.

What is business?

Commercial activity.

My idea

Invention and innovation

What is the biggest different between

marketing for start up and a company?

Money and portfolio

What is the solution?

The right money in the right place.

Business model

Getting fund

Bootstrapping

Pros and cons?

Investors

15-20 %

Pros and cons?

What investor see?

Revenue and cost.

Crowd funding

Incubators

Its not about the idea , its about planning and execution

Some advices

Co-founders

Make partners

Marketing myopia

Find mentor

resources

What women want.

Big.

Jobs.

Pirates of silicon valley.

Pursuit of happiness.

Social network.

Facebook pages

Think marketing magazine

entrepreneur

business insider

مدونة فهد التركي

books

The principles of marketing, Philip Kotler , 15th edition.

Business model generation.

The innovator dilemma.

The.Startup.Owners.Manual

Online courses

Coursera

Udemy.