The Relay Solution

The RapidFire Solution

Hub Group eBrochure Ideas

Initial eBrochure: Hub Group Overview• Dynamic Commercial Style eBrochure

Possible follow-on eBrochures• More detailed Presentation Style overview

• Specific Service Offering eBrochures• Domestic and Global Intermodal services• OTR – Highway• Logistics Outsourcing and Consulting

• i2 Group services

Elements of Initial eBrochure

Elements from website

New Elements

Animated Graphics Script of corporate message that

flows like a story Professional Voice-Over Original, professional musical

intro, background, and ending themes.

Video “Look and feel”

• Complement existing marketing materials or website or

• Develop new look and feel

Example eBrochure Concept

Initial dynamic eCommercial-style eBrochure Outlines core competencies

• Domestic and Global Intermodal services

• OTR – Highway

• Logistics Outsourcing and Consulting

Content from • Home page on website

• Existing print brochures

• Original graphics and animation

Example eBrochure

Introduction Animation

• Wheel parts (spokes, rim, hub) floating around with no logo or text.

• Voice Over• Hub Group client pain

points• Supply Chain difficult

to manage, track, control expense

• No common communication network or point of control

Example eBrochure

Wheel elements “come together” as V.O. describes Hub Group’s service offerings.

In concert with V.O. descriptions of each Hub offering, the text in the image comes into view:

Leader in Intermodal Truckload Transportation [Intermodal Transport fades in]

Contracts with 3,000 OTR truck lines [OTR Trucking fades in]

Knowledge-Driven Logistics [Logistics fades in]

Wheel theme continues throughout eBrochure• Provides transition between descriptions of service

offerings

• Adds continuity

• Adds visual interest

Transition and Theme

OTR - Trucking

Animation• Hub Group Wheel

transitions to tractor-trailer wheel during description of OTR-Trucking service

• Similar to how this *banner uses a freight container to illustrate intermodal transport

*Copied from the University of Denver Intermodal Transportation Institute website

Script • Developed from website text

Intermodal Transport

Wheel transitions to wheel of railcar during description of intermodal transport.

Logistics Services

Wheel transitions again to “gear” in image of computer or computer network to illustrate …