Post on 21-Jan-2017
transcript
THE RISE OF THE CDO
15 companies that already have a Chief Digital Officer in place
Digital Transformation requires people who can take the lead in a
permanent cycle of change.
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“If you can't understand the new world of digital, fire yourself.
Build an executive team that is digital-first. Make sure there is a techie on the board of directors. If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony CEO Forrester Research
Bob Iger, the 64 year old CEO (and “CTO”) of Disney since 2005, who has been asked to stay until 2018.
“The riskiest thing you may do is maintain the status quo.”
“Bob Iger is the architect of Disney’s current success, with a proven history of delivering record financial results for the company quarter after quarter and year after year. He has
transformed Disney’s culture and empowered its businesses to effectively capitalize on evolving markets and new
technologies, making Disney a company that doesn’t merely embrace change, but leads it.”~Orin C. Smith, independent
lead director of the Disney board.
http://variety.com/2014/biz/news/disney-extends-bob-iger-contract-through-2018-1201319561/
The people on Disney’s board? No strangers to technology!
- Jack Dorsey, co-founder of Twitter & CEO and co-founder of Square (replaced Judy Estrin, former CTO of Cisco) - Sheryl Sandberg, COO of Facebook - John Chen, interim CEO of BlackBerry - Orin Smith, former CEO of Starbucks - Steve Jobs, late CEO of Apple was a member
Disruption “In Our Face” — Iger on Why Disney Needs Tech Heavies on Board More Than Ever
http://recode.net/disney-needs-tech-heavies-on-board-more-than-ever/
15 companies across 10 different sectors that already have a
CDO in place.
“Our digital goals are using innovation to
better serve constituents and using technology to
drive the economy.”
1Rachel Haot became the CDO of New York City in 2011, but after surpassing every target,
she became CDO of New York State and won the CDO
of the year 2014 Award.
“Our objective is to be ready to move at the
pace consumers are.”
2Atif Rafiq, former Amazon and Yahoo executive. Now CDO of
McDonald’s since 2013.
McDonald’s has a Digital Transformation team of about 20 employees, coming from Facebook, Yahoo, Microsoft, PayPal, AOL,
and various other tech companies.
The team is set to grow to 200-250 employees within the next year.
“Understanding how to quantify and create value
for customers through software and analytic
applications offerings is critical to GE’s success.”
3
Ganesh Bell is the CDO of General Electric’s Power & Water division. He previously worked in Silicon Valley at several businesses, from start-ups, to
IPO’s, to large businesses.
“There’s a lot going on in the convergence
of fashion and tech, and I’m sure nothing has hit on a formula
that I think is going to be as successful.”
4Under the lead of CDO Julie
Bornstein, Sephora’s e-commerce tripled in size in a few years time. She previously worked on digital
projects for Starbucks, Nordstrom and Urban Outfitters.
“We consider ourselves a coffee company that happens to love using
technology and innovation to make those
experiences better.”
5
Speaking of Starbucks, meet its CDO, Adam Brotman, who
has been with the company for 6 years, overseeing its mobile
payments and apps, loyalty programs, communities,…
“Leaving digital in a silo is setting up for failure.”
6
Former Google and eHarmony manager Sean
Cornwell is CDO of Travelex. He
has an extensive background in e-
commerce.
“There has never been a better time to be a
woman working in the technology field.”
7
Jessica Federer is CDO of Bayer. Do you think digital has nothing to do with the pharmaceutical industry?
Think again, digital is disruptive everywhere.
“My job isn’t just to help with the online traffic but also the in-person experience, in the end, it’s all about storytelling.”
8Sree Sreenivasan was the
first Chief Digital Officer, at Columbia University in
2012. Now he is the CDO of the Metropolitan Museum
of Art in New York City.
“Over the years I have become a complete evangelist around
developing in the open. I’m a big believer that getting feedback and constantly learning
from it is a really important process.”
9Tanya Cordrey, former
Product Director of eBay, is CDO of The Guardian. She leads
over 150 people in the product, engineering,
data and analytics teams and has been leading
the website to success.
“If someone younger than you is better than you, they’re the ones that should take on that responsibility.”
10
Mike Germano’s Carrot Creative company was acquired by VICE,
of which he became CDO. He was the first politician ever to get
elected to Public Office through using Social Media.
“What is tricky in the digital world, is that
your close friend can be your close enemy.”
11Patrick Hoffstetter is the CDO of Renault. Under his watch in their “digital factory”, Renault
has partnered with both Google and Apple to provide car apps.
“What consumers really want is a consistent experience
with the brand and product at all touch points.”
12
After having managed Microsoft’s relationships with start-ups, Lubomira Rochet became CDO of
L’Oréal in 2014.
“Digital should be everyone’s job”
13Perry Hewitt is CDO of Harvard
University. She has overseen the award-winning rework of its website, development of the
Harvard app, reconnecting with alumni and the visual
storytelling of the university.
“Unlike previous government regimes, we’ve concentrated
zealously, almost evangelically, on users.”
14
Mike Bracken is the CDO of the UK government. He oversees its
Digital Transformation, which has thus far resulted in dozens of
successful projects and hundreds of millions of pounds saved.
“Broadcasting isn’t the same as connecting. Broadcasting
can create awareness. But connecting people can create
engagement and change.”
15 Jason Goldman will soon become CDO of the White House. He was
recently hired after having worked at Google and Twitter. Governments, like businesses, are also looking at what
they can learn from Silicon Valley.
Organization Sector CDO Twitter
New York State Government Rachal Haot @rachelhaot
McDonald's Food Atif Rafiq @atifatif
General Electric Multinational Ganesh Bell @GaneshBell
Sephora Beauty Julie Bornstein @juliebornstein
Starbucks Food Adam Brotman @adambrotman
Travelex Finance Sean Cornwell @seancornwell
Bayer Pharma Jessica Federer @jjfeds
Metropolitan Museum of Art Culture Sree Sreenivasan @sree
The Guardian Media Tanya Cordrey @tcordrey
VICE Media Mike Germano @mikegermano
Renault Automotive Patrick Hoffstetter @pathoffstetter
L'Oréal Beauty Lubomira Rochet @ljubomira
Harvard University Education Perry Hewitt @perryhewitt
UK Government Government Mike Bracken @MTBracken
The White House Government Jason Goldman @goldman
The 15 CDO's on Twitter
What about your company? Are you ready for
Digital Transformation?
CEOIdeally your CEO is the digital lead
Unfortunately she/he is
probably not.
CIO COO CSOCFOCMO
Digital Leadership
What about the CMO or CIO?
The CMO and CIO will be at the frontline of the digital events,
but due to their vertical legacy and focus they are probably
not perfectly suited to lead the digital transformation for the
entire company.
CEO
CIO COO CSOCFOCMO
You need Digital Leadership, on all levels.
Digital Officers
DIGITAL OFFICE CDO
Virtual Digital Leadership Team Digital Leads
• A permanent role for long term transformation.
• Not just a digital guru, but also a general manager with change management skills:
• A charismatic and inspiring leader.
• P&L-driven.
• A real strategist.
• Breaks open internal silos.
• Understands internal culture and politics.
• Understands the power of data.
• Digital knowledge: E-commerce, transactional, online marketing, social media experience,…
• Transformation of products and technology capabilities.
• Experience in developing new channels and business models.
• Strong knowledge about (deep-)technology.
CDO
Look for a CDO Profile
Check out our book on Digital Transformation
digitaltransformationbook.com
Start playing on the offense instead of on the defense.
jo@dearmedia.be+32 475 43 80 98
dado@dearmedia.be+32 474 82 68 07
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