PRESENTED BY:XCELENTE GLOBAL

April 2016

The Rise of the Multicultural New

Society

2013 Business Objective:

2013 Business Objective:

• U.S. born: ~ 35 million

• Total buying power: $1.5 trillion

• Median age: 29

More LatinoLess Latino

More mainstream

Less mainstream

More LatinoLess Latino

More mainstream

Less mainstream

New arrivals

AssimilatedForeign Born

AssimilatedUS Born

Acculturated Bicultural

Trans-Cultural

Miles MoralesMarvel’s new mainstream Peter Parker!

• Hispanic population is young and growing

• Median age of Latinos is right in the middle of the Millenialgeneration

• New views of the demographics recognize the concepts of Bi-Cultural and Trans-Cultural as a trend to be watched

• Technology facilitates the borderless cultural exchange, and especially so in the Latino community, who are strong adopters of mobile technology

• If you do not start taking this into consideration now, you will be left behind

Key Takeaways

Thank You!

lcolon@xcelenteglobal.com

720-488-4188

12

Q & A, next steps: