Post on 26-Apr-2020
transcript
1
Early on Awareness Raising in Media of Role The
Partnerships Sustainable Establishing and Childhood
Society with
Report Workshop
2015 July
2
of July 2015, the UNESCO Cairo office thOn the 30
organized a joint workshop with the Ministry of Education
on the role of media in raising awareness on early childhood
and establishing sustainable partnerships with Society.
The workshop was organized in the framework of the Early
Childhood Development Project in Egypt (522EGY1001)
funded by the Arab Gulf Program for Development
(AGFUND)
3
Table of Contents
Workshop Agenda
4
Session One: Opening and Welcome Speeches
6
UNESCO Representative – Dr. Ghaith Fariz 6
Minister of Education – Prof. Moheb El Rafei 7
Session Two: The role of media and civil society in raising the awareness on the
importance of early childhood and how to motivate it to give concern to this stage
8
Dr. Magued Othman – The role of civil society in raising the awareness on the
importance of early childhood 8
Ms. Doaa’ Gad El-Haq – The role of media in raising the awareness on the
importance of early childhood
8
Session Three: Analytical discussion on the importance of early childhood. 10
Analytical review on the role of media in raising awareness and the way it handles
topics related to early childhood – Dr. Hanan Kamal
10
Analytical review around the challenges facing early childhood in Egypt – Dr.
Randa Shahin
11
Session Four: Work groups 14
Session Five: Work groups presentations 15
Group One: The aspects of community outreach through media 15
Group two: Media outreach tools 16
Group three: How to motivate media institutions to increase their interest in early
childhood 18
4
Photos 20
5
Early on Awareness Raising in aMedi of Role the on Workshop
etySoci with Partnerships Sustainable Establishing and Childhood
2015 July 30
Cairo - Hotel Conrad
Agenda
Session One: Opening and Welcome Speeches
9:00 – 9:30 Registration
9:00 – 9:45 UNESCO Representative – Dr. Ghaith Fariz
9:45 – 10:00 Minister of Education – Prof. Moheb El-Rafei
Session Two: The role of media and civil Society in raising the awareness to the importance
of early childhood and how to motivate it to give concern to this stage
10:00 – 10:20 Dr. Magued Othman – The role of civil society in raising the awareness
to the importance of early childhood
10:20 – 10:40 Ms. Doaa’Gad El-Haq – The role of media in raising the awareness to
the importance of early childhood
10:40 – 11:00 Open Discussion and Questions
11:00 – 11:30 Coffee Break
Session Three: Analytical Discussion on the importance of early childhood
11:30 – 12:00 Analytical review on the challenges facing early childhood in Egypt –
Dr. Randa Shahin
12:00 – 12:30 Analytical review on the role of media in raising awareness and the way
it handles topics related to early childhood – Dr. Hanan Kamal
12:00 – 1:00 Open Discussion
1:00 – 2:00 Lunch
Session Four: Work Groups
2:00 – 3:00 Group One:
The aspects of
Group Two:
Media outreach
Group Three:
How to motivate media
6
community outreach
through media
tools institutions to increase
their interest in early
childhood
3:00 – 3:30 Coffee Break
Session Five: Work Groups Presentations
3:30 – 3:40 Group One Presentation
3:40 – 3:50 Group Two Presentation
3:50 – 4:00 Group Three Presentation
Session Six: Closing Notes
4:00 – 4:10 UNESCO Closing Speech
4:10 – 4:20 Ministry of Education Closing Speech
7
Session One
Opening and Welcome Speech
UNESCO Representative – Dr. Ghaith Fariz
The workshop commenced with the UNESCO welcoming speech delivered by Dr. Ghaith Fariz
– Director of UNESCO office in Cairo, that stressed the goal of this workshop which is
examining the role of media in raising the level of awareness on the importance of early
childhood in our children’s lives.
Dr. Fariz indicated the importance of early childhood, a stage the extends from zero to 8 years, in
shaping the mind and sentiments of the child. This is because early childhood is a period of
growth and development of the child’s mental, emotional and psychological abilities that helps
him/her gain basic life skills that would allow him/her to pursue education later on in subsequent
years, since it involves the early stages of cognition and learning. It also includes the child’s
transition from parental care to the interaction with institutions and the surrounding environment
which affect the child’s ability to adapt, communicate and affects his/her mental, psychological
and social performance in subsequent educational stages.
At the end of his speech, Dr. Fariz emphasized the pivotal role media should play in raising
parental and social awareness on the need to improve access to early childhood education,
develop modern ECCE curriculums that meet international standards, along with the training and
employment of qualified teachers to overcome the shortage in some underserved regions.
Minister of Education – Prof. Moheb Refaei - Presented by Dr. Randa Shahin,
Chairman of Central Administration of Kindergarten and Primary Education, on behalf of H.E.
the Minister.
Dr. Randa started her speech by thanking UNESCO Cairo office for organizing this expert
workshop that seeks to reach practical solutions to support ECCE in Egypt, in light of the low
level of awareness of the value of education in kindergartens that results in a reduced
contribution and involvement from the private sector, civil society and local communities in this
area, particularly that it is not an official part of the national educational system.
8
Dr. Ghaith Fariz , Director of the UNESCO Cairo office and Dr. Randa Shahin, Chairman of Central Administration of
Kindergarten and Primary Education during their opening speeches.
Session Two
The role of media and civil society in raising awareness on ECCE
and how to motivate them to take an active role
Dr. Magued Othman – CEO of the Egyptian Centre for Public Opinion
Research (Baseera)
Dr Magued addressed the issue of education, and how to this day, it falls short from receiving the
appropriate attention it deserves from officials as well as the civil society. He highlighted that
poverty and hunger are given priority, explaining that, though important, education should
receive its proper share of attention and resources allocation and that education needs to be
looked at differently because if the present situation persists, Egypt risks to be excluded from the
global context in the coming years.
9
Ms. Doaa’Gad El-Haq – Anchor
Ms. Gad El Haq pointed out that the education content in media, especially early childhood
education, has undergone many changes. She explained how the media is now more focused on
political issues in the light of the recent events Egypt has witnessed. Moreover, Ms. Gad El Haq
shed the light on how some media figures are negatively affecting the child’s perception and
awareness by means of language and choice of topics.
Doaa’ Gad El Haq and Dr. Othamn during their speech in the session on media and civil
soceity
Session Three
Analytical discussion on the ECCE in Egypt
Analytical review of ECCE in the Egyptian media – Dr. Hanan Kamal, Expert
on Education and Media, Faculty of Education, Helwan University.
In an interesting analytical presentation, Dr. Hanan Kamal exposed how the Egyptian media
addressed the issue of ECCE in its programmes, showing clips from famous children’s
shows/programs over the past three decades in TV and radio. Dr. Kamal played clips from these
10
famous programs and analyzed the content of their messages and air time, showing their impact
on that generation.
Children’s Cinema Show
Birds of Heaven Show
Dr. Kamal stressed that such programs were not thought of for entertainment and filling a child’s
time only, but they were formulated to help in:
• Attaining the comprehensive and integrated development to the child's mental,
physical, emotional, social and moral skills.
• Developing the child’s linguistic, numerical and artistic skills through individual and
group activities and developing analytical thinking.
• The proper social and healthy upbringing of the child to help him/her build a
personality and develop his/her ability to deal with the community.
• Prepare the child for school life, through the gradual transition from family care to
accustom him/her to dealing with institutions and surrounding environments.
• Strengthening the link between the child and family and society as a whole.
11
• Identifying children with special needs to accelerate the development of their skills
and guide them as early as possible to paths that can provide them with special
services.
Challenges facing early childhood in Egypt – Dr. Randa Shahin
Dr. Shaheen devoted her speech to the challenges hindering the development of kindergartens in
Egypt and presented a number of proposed actions to remedy for the challenges such as:
1. The low access to kindergartens (30% ) which indicates that 70% of the children entitled
to attend kindergarten are left outside the system at this stage. This requires additional
funding for the maintenance work for classrooms, the efficient use of available spaces to
expand kindergartens and using the spaces adjunct to NGO for the same purpose.
2. The inadequate qualification of teachers, supervisors and other expertise needed in
kindergartens’ management that affects negatively affects the activities and meeting the
educational requirements of children at this stage. Dr. Shahin stressed that this requires
the appointment of new teachers and supervisors to match the number of kindergartens.
3. The lack of professional development for kindergartens employees that affects their
performance and prevents them from keeping pace with global standards. This needs
the set-up of a system for professional development to provide employees with accredited
training and proper preparation, the allocation of funds for such programs and the
inclusion of the outcomes of the professional development programs in the employees
promotion criteria.
4. The lack of public awareness of the importance of kindergartens and how it negatively
affects the contribution of the private sector, civil society and local community in this
area. This final point may require the development of a media strategy for
kindergartens, the coordinating with media institutions, and raising awareness among
families and society at large on the value of kindergartens. This will also require the
coordination of the efforts of civil society and the private sector to increase their
involvement in kindergarten activities.
12
Dr. Hanan Kamal and Dr. Randa Shaheen listening to the questions of the participants
13
Session Four
Work Groups
In this session, the participants of the workshop were divided into 3 working groups:
Group 3: How to motivate
media institutions
to increase their
interest in early
childhood
Group 2: Media outreach
tools
Group 1: The aspects of
community
outreach through
media
14
Session Five:
Work Group Presentations
Group 1: The aspects of community outreach through media
First - Target Groups:
Teacher (Supervision) Parent Child
Faculties of Education
(Kindergarten)
Business Men Civil society
Decision Makers (Concerned
Ministries)
Second – Content (Programs):
For the child: educational programs and learning materials developed by specialists from the
Ministry of Education and Universities (printed, audible-visual and interactive material)
For the parents: awareness campaigns addressing various categories of society through
seminars, banners, advertisements, etc.
For the teachers: professional development and training, in addition to shedding light on the
role of kindergarten teachers in the media
For civil society and the business sector: increasing their awareness to the value of investment
in kindergartens and in a child’s education at this stage
15
Group one during preparing their plan for social communication through media
Group 2: Media outreach tools
Media outreach tools proposed to raise awareness on the importance of early childhood through
the following tools:
Television Radio E-Books or printed books
Graphic Programs Radio programs for children
and adults
Programmed (and non-
programmed) books put by
professionals with certain
educational specifications
Songs Songs
TV series concerned with
children’s issues
TV Series
Programs:
- Educational
- Awareness
- Entertainment
- Technical
Educational Programs
16
Dr. Hanan Kamal presenting the work of Group Two
Group 3: motivation of media institutions to increase their interest in early
childhood:
First, the group identified the following targeted media institutions:
- Printed media
- Radio
- Visual media
- Electronic media
Second, the group made the following recommendations:
1. The need to coordinate between the Ministry of Education and media institutions
through:
- Joint committees
- Training media workers, within their institutions, on ECCE
- Training teachers on educational media
- Development of content for TV channels to suit ECCE needs in the present time
under the supervision of the General Directorate for kindergartens
- Cooperation between the Ministry of Education and educational media in
universities to direct students’ graduation projects to the area of ECCE.
- Investing the media heritage in ECCE in modern forms that are attractive to
children.
17
2. Cooperation between the ministry and media institutions to produce awareness
campaigns that address all ECCE stakeholders and illustrate its value.
3. The Ministry should invite media institutions to adopt parental education topics.
4. Conversion of curriculum and educational activities to media materials easy to produce to
facilitate their access to children deprived from education.
Group Three while making recommendations
18
Photos
Before commencing the workshop
Opening session and speeches
19
Part of the audience
Dr. Magued Osman during his speech in the second session
20
Dr. Ghaith Fariz listening to the speeches
Audience participating in the discussion
21
Dr. Cherine Khallaf making some remarks
22
Work Groups