The Role ofSocial Media inCorporate Social Responsibility

Andrew ChowSINGAPORE

Singapore(5,060,000)

1 out of 2 on Facebook=

2,700,000(Apr 2011)

In America (400,000,000)3 out of 4 are on Social Media

=

300,000,000

In the World2 out of 3 are on Social Media

=

5,000,000,000

More than 15 hours of video uploaded per minute.

600 years to watch all videos(2011 – 2611)

20,000,000Articles

(78% not in English)

5,000,000,000

70% of people on earthhas a photo in Flickr

1400% growth from Jan – Feb 09

If

If FACEBOOK is a Country,It will be the 3rd largest CountryIn the World (after China & India)

Youngsters Spend Time on Social Media thanReading your Email

Social Medianot only

Change the Rules of Communication…

Social Media changes … … the

Art o

f War

Social Media

Best Friend?or your

Worst Nightmare?

Fundamentalsof

Social Media

Be Personable

Environment

Workplace

Community

Don’t Don’t

How can companiesleverage on Social Media

ForC.S.R ?

Sharing

Communicate

why are companies

NOT EMBRACING social media?

Strategy

Organisation

Channel

Investment

Authenticity

Listening

Moderation

Engagement

SOCIALMEDIAINFRA-

STRUCTURE

Analytics

Conclusion

Conversation

Community

Corporate Social Responsibility

CorporateSocial Media

Andrew Chow a.k.a Ideasandrew Founded

Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008

Education Thames Valley University, UK

Membership SACEOS member 2004

Business Awards STB Business Award – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010

Certification NLP Practitioner Certified Life Coach

Forte PR Strategic Counsel, Implementation & Monitoring Social Networking / Social Media Strategy Brand Management Consultancy Personal Branding

Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified

Andrew Chow a.k.a Ideasandrew

Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew

Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com

Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg

Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/

More than 190 interviews/feature in 5 years from local and international media