The Secret of Blog Marketing

Post on 09-May-2015

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transcript

Biindit Advertising Network we deliver result !

the secret in

blog marketing

Change !

PEOPLE

Marketing Mix 4Ppeople - price - place- promotion

Attract

Engage

Transact

So what is internet marketing ?

PR

Press Releases

KESEMPATAN

HOW TO GET MEDIA COVERAGE ?

mainstream

Niche Blog

a new product or service to announcea case study about how you helped a client or

made a client moneya new employee has been hired with extensive

experience in your industryyour company has won an award or been

recognized in your industry as a thought leaderyour company, product, or service was reviewed

favorablyit’s a communication requirement for investor

relations (quarterly financial reports for public companies)

Why Press Releases

Changing of PR

REPORTER

INVESTOR

CUSTOMER

BLOGGER

How is

your word

?

Old Style

New "Hypertext" Era

You must include this :quotes from the president, owner, or other key

personnel and industry expertscustomer testimonialsproduct reviewsawards and other examples of industry

recognitionoffers or calls to action

Where is the fact

Hyperlink

Photo

Audio & Video

Social Media

What to use ?

Make it Easy ( logo / company profile )

Make it Accessible ( private / public ? )

Make it “Updated”2.0 era to keep your information at the top

Mastery 3 Step

■ PRWeb—http://prweb.com/■ eReleases—http://ereleases.com/■ Marketwire—http://marketwire.com/■ Business Wire—http://businesswire.com/

PR Website

Let them know is OFFICIAL !

Added to Your Website

USE

BLOGGER to spread

your word

Time to go digital

Send Your Press Releases Directly to Influential

Bloggers.

Smaller Blogs Copy Bigger Blogs

Comment on Influential Blogs

Build it !

Tell A Story ( video / blog post / twitter / forum )

Everyone Loves to Laugh

Activate it

your company namekey employees’ namestrademarks you owncompetitor nameskey search engine phrases (phrases you want

to rank well for in search engines,such as your product names, web site name, company name, and so on)

What Should Your Track

Responding to Flattering PressResponding to Negative Comments

KEEP TRACKING & UPDATE THEM

What is next ?

With 20.000 blogger in Indonesia ….

Biindit Connect You

Contact our Account Executive now !

How much ?