The 3 Secrets

Breakfast Success

To Taco Bell's

Photos: Foodbeast and Taco Bell

$47.4 billion will be spent on breakfast in 2014

Source: Packaged Facts

Photo Credit: Taco Bell

Found Opportunity

Source: OC Register

Taco Bell spent 7 years

on menu testing

Tested Thoroughly

Chief Marketing Officer

Chris Brandt

Stayed True to Brand

We're takingclassic breakfast

tastes and giving them

a unique Taco Bell twist

Photo Credit: Taco Bell

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Photo Credit: Taco Bell