Post on 16-Jul-2015
transcript
The Services Enabling PlatformA Network Services Provider point of viewDr. Francis Depuydt, Belgacom Advanced Network Services
Overview
The Broadband Landscape in BelgiumFierce competition with Telenet drove broadband prices down to the
lowest price levels in Europe for the highest performance
EUR
Download speedKbps
KPN Planet Internet – NL – ADSL
Deutsche Telekom – DE – ADSL
BT Openworld – UK – ADSL
Telewest – UK – Cable
UPC Chello – NL – Cable
France Telecom – FR – ADSL
Telenet – BE – Cable
Belgacom Skynet – BE – ADSL
Noos – FR – Cable
0 10 20 30 40 50 60
0 1000 2000 3000 4000
Minimum monthly priceDownload speed
The Vision : EasyServices Technology Platform
SERVICES& CONTENT
EASYOFFICEEASYHOME
SERVICESENABLINGPLATFORM
• Fast time to market (no killer app!)• Investment efficiency by re-use• Open for service aggregator business model
Nice, but what does the Market tell us?
No clear trends on demands from the marketIndications:
Entertainment (especially movie and TV) on demandSome forms of remote home control
But: Big Brother effect...
CHALLENGE = explain the value of the connected home to consumersWillingness to pay for home gateway is unclear
Discussion: rental or sales?Internet or Telco Network – based?
Eg Movielink.com – VoD over the Internet
Closing the Functionality Gap
online ordering of VAS, self-provisioning, instant fulfilmentDigital Rights Managementfull integration in BGC's operational processes: fulfilment, assurance,
billingopen interface to 3rd party service provider
zero-touch installation and no-hassle configuration
online e-payment tools: micro-payments, pre- and post-payments, anonymous payments, e-wallets, PPU, …
real-time billingguaranteed service qualityfast on-demand content delivery (CDN, hosting, …)flexible control levels (parental/company control, profiles, …)cross-application user mgmtidentification at individual level
Tomorow's broadband services environment requires
2003 2004 2005 2006 2007 2008
NETWORK ACCESS
ADSL -> xDSL?
BROADBAND SERVICES SERVICES MASTERPLAN
OSS / BSS Order handling Billing Provisioning E-channels Activation Trouble handling …
ENABLING INFRASTRUCTURE
NETWORK SERVICES
Services Enabling Platform (SEP)
Network Resources Control (NRC)
Content Delivery Network (CDN)
Home/Office Gateway (HGW)
Next-generation Network (NGN)
(more info)
Services Enabling Platform – The Business CasePOTSVAS
DigTV
VoD VideoTel
EasyHome
EasyOffice
Access ASP
S12EWSD
IN SCP
IN SMP
Order handling Provisioning Trouble handling
Billing CRM E-channels
Activation Monitoring Network inventory
Usage collection
BS
SO
SS
Serv
ice layer
Netw
ork
...
Process w
orld
Runtim
e service and n
etwork w
orld
BAS
AAA
NRC
RuntimeVol pack
logic
CDN
STB
middleware
servicelogic
Identitymgmt
DRM
STB’
NGNservers
servicelogic
Identitymgmt
Runtimepricing
gateway
CPEmgmt
servicelogic
Identitymgmt
Runtimepricing
gateway
CPEmgmt
servicelogic
Identitymgmt
Runtimepricing
STBmulticastencoders
NRC
middleware
servicelogic
Identitymgmt
RuntimepricingE-payment
CPE mgmt
servicelogic
Identitymgmt
Runtimepricing
softwareservers
CDNCDN CDN
appapp app portal
E-payment
Services Enabling Platform – The Business CasePOTSVAS
DigTV
VoD VideoTel
EasyHome
EasyOffice
Access ASP
S12EWSD
IN SCP
IN SMP
Order handling Provisioning Trouble handling
Billing CRM E-channels
Activation Monitoring Network inventory
Usage collection
BS
SO
SS
Serv
ice layer
Netw
ork
...
Process w
orld
Runtim
e service and n
etwork w
orld
BAS
AAA
NRC
RuntimeVol pack
logic
CDN
STB
middleware
servicelogic
Identitymgmt
DRM
STB’
NGNservers
servicelogic
Identitymgmt
Runtimepricing
gateway
CPEmgmt
servicelogic
Identitymgmt
Runtimepricing
gateway
CPEmgmt
servicelogic
Identitymgmt
Runtimepricing
STBmulticastencoders
NRC
middleware
servicelogic
Identitymgmt
RuntimepricingE-payment
CPE mgmt
servicelogic
Identitymgmt
Runtimepricing
softwareservers
CDNCDN CDN
appapp app portal
E-payment
Towards a Component ArchitecturePortal & Access Session
Layer
Network ControlDevice Mgmt Content Mgmt
SRB/Policy
Manager
BRAS IMSDSLAMOSS
Netw Mediation
Soft-Switch
VideoServer
GameServer
StorageServer
UserMgmt
Service Profile Mgmt
SubscriptionMgmt
RGWGame ConsolesSTBsStreaming DevicesCamerasPCs/LaptopsWireless LinksPDAs
Open Interfacing Layer
IdentityMgmt
Service Session Management
Service Management
… …
SEP Middleware
SLEESLEE
Customer & SubscriberManagement
InternalCapabilities
Business RuleMgmt
Scheduling &Time Mgmt
Billing RuleMgmt
Sil
o I
nte
gra
tio
n
Agnostic Integration Interfaces
Execution Pipeline
Home Network Backbone Network Service Networks
Open core platform capability interfaces to 3rd parties
Open B2B service interfaces to 3rd parties
Service Implementation Dow
nst
ream
Bil
lin
g S
yst
em
s
Portal & Access SessionLayer
Network ControlNetwork ControlDevice MgmtDevice Mgmt Content MgmtContent Mgmt
SRB/Policy
Manager
SRB/Policy
Manager
BRASBRAS IMSIMSDSLAMDSLAMOSSOSS
Netw MediationNetw Mediation
Soft-SwitchSoft-
SwitchVideoServerVideoServer
GameServerGameServer
StorageServerStorageServer
UserMgmt
Service Profile Mgmt
SubscriptionMgmt
RGWRGWGame ConsolesSTBsStreaming DevicesCamerasPCs/LaptopsWireless LinksPDAs
Open Interfacing Layer
IdentityMgmt
Service Session Management
Service Session Management
Service Management
Service Management
… …
SEP Middleware
SLEESLEE
Customer & SubscriberManagement
InternalCapabilities
Business RuleMgmt
Scheduling &Time Mgmt
Billing RuleMgmt
Sil
o I
nte
gra
tio
nS
ilo I
nte
gra
tio
n
Agnostic Integration Interfaces
Execution Pipeline
Home Network Backbone Network Service Networks
Open core platform capability interfaces to 3rd parties
Open B2B service interfaces to 3rd parties
Service Implementation Dow
nst
ream
Bil
lin
g S
yst
em
s
SEP Modules in scope
IT middleware
NGNServers
contentDeliveryNetwork
STBMiddleware
iTVPlatform(eg MHP)
NetworkResourcecontrol
portalsUser &
Identitymgmt
ServiceLogic
execution
ChargingLogic &
Mediation
E-payment
Servicemgmt
BSSI/f
OSSI/f
FulfilmentAssuranceBilling
ActivationMonitoringInventory
Devicemgmt
Open Questions on Architecture:
• Video Middleware integration?• OSGi for device management, or more?• OSGi or MHP, or both, on the set-top box?
Service Platform is part of end-2-end chain
E-c
han
nel
Po
rtal
BS
S/
OS
SS
EP
Netw
ork
OMSCOBCDB
ROSY
User/Profile MgmtModule
Service MgmtModule
E-PaymentSystem
e-WalletMgmt
VC-NGN
DHCP-NGN
NIM
CID ↔ Account(ViTel)
Device Mgmt Module
SSID ↔ TrailId(NA)
AAA
NGN Call ServersPresence Srvr
SE
P
NPS
RetailStore-Front
DHCPSrvr
MediationEngine
NGNAppSrv
1
2
3
5 4
6
8
9
11
PM
Retail E-channel Id Mgmt Module WS B2B Front-EndReseller
e-OMS
RT Rating &RT Pricing
Engine
SLEE
10
13
1
Password Generator
7
12
E-c
han
nel
Po
rtal
BS
S/
OS
SS
EP
Netw
ork
OMSCOBCDB
ROSY
User/Profile MgmtModule
Service MgmtModule
E-PaymentSystem
e-WalletMgmt
VC-NGN
DHCP-NGN
NIM
CID ↔ Account(ViTel)
Device Mgmt Module
SSID ↔ TrailId(NA)
AAA
NGN Call ServersPresence Srvr
SE
P
NPS
RetailStore-Front
DHCPSrvr
MediationEngine
NGNAppSrv
1
2
3
5 4
6
8
9
11
PM
Retail E-channel Id Mgmt Module WS B2B Front-EndReseller
e-OMS
RT Rating &RT Pricing
Engine
SLEE
10
13
1
Password Generator
7
12
The Connected Home – Reference Architecture
Home NetworkHomeGateway
DSL
...OK, we’ve seen this before. Let’s get down to business.
THE HOT SPOTS
Home Gateway IssuesHome Gateway is key to achieve plug-and-playFirst role: get the connectivityright!
Teleworking tunnelsVideo pipes
How much intelligence?HGv1: SNMP, telnetHGv2: OSGiHGv3: integrated with STB
Cost below 150 €Or lower
Sold or rented?Service provider business case
When video-grade Wifi?802.11g/a/...
Telco-grade QoSWill telco assume responsability?Re-use of existing wires –when?
CoaxTelephone wiresPower lines
Wireless will have limitations
Home Network Issues
Set-top Box IssuesMulti-service Set-top Boxes
When?Open middleware
OSGi?MHP?
Videotelephony on STB
Move domotics out of home gateway
Separate devicePC-based services?
Very expensive for AssuranceWhere is the Media Server?
Short-term: PCSee above
Other Issues
The EasyOffice is very similar to the EasyHome, but...
Vision = the Office in a BoxServices are different than Home ServicesOffice gateway is different. For instance:
More featuresVoiceVoIPHard disk
Challenges:Retail channelsMulti-OS environment in SME
Dear Santa, could you please give me...
A very cheap and flexible home gatewayso that I can up-sell like hell
A multi-service set-top boxso that I can upsell like hell
A modular and flexible service enabling platformBecause I don’t know what the killer app is going to be
Plug-and-play installation of new devices and servicesBecause I want to keep my customers
More focus on real value-added servicesAnd less science fiction in the industry fora on connected homes
Questions?