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The Seven C’s of The Seven C’s of CommunicationCommunication
By: Farooq Bilal.By: Farooq Bilal.
The Seven C’s of CommunicationThe Seven C’s of Communication
What is 7Cs?What is 7Cs?
The Seven C’s of CommunicationThe Seven C’s of Communication
7 Principles of effective 7 Principles of effective communicationcommunication..
1.1. CompletenessCompleteness
2.2. ConcisenessConciseness
3.3. ConsiderationConsideration
4.4. ConcretenessConcreteness
5.5. ClarityClarity
6.6. CourtesyCourtesy
7.7. CorrectnessCorrectness
The Seven C’s of CommunicationThe Seven C’s of Communication
7 C’s Can Be Applied for both7 C’s Can Be Applied for both
OralOral WritingWriting
The Seven C’s of CommunicationThe Seven C’s of Communication
1.Completeness1.Completeness
Provide all necessary information.Provide all necessary information. Answer all questions asked.Answer all questions asked. Give something extra, when desirable.Give something extra, when desirable.
The Seven C’s of CommunicationThe Seven C’s of Communication
Provide all necessary information.Provide all necessary information.
>.>. Accurate understanding.Accurate understanding.
>.>. W questions are useful. W questions are useful.
1.Completeness
The Seven C’s of CommunicationThe Seven C’s of Communication
Answer all Questions asked.Answer all Questions asked.
>. >. Replying inquiryReplying inquiry..
>. >. List the needed detailsList the needed details..
1.Completeness
The Seven C’s of CommunicationThe Seven C’s of Communication
Give something extra, when Give something extra, when
desirable.desirable.
>. >. Answer in extraordinary way.Answer in extraordinary way.
1.Completeness
The Seven C’s of CommunicationThe Seven C’s of Communication
2. Conciseness.2. Conciseness.
Wipe out wordy expression.Wipe out wordy expression. Add only relevant information.Add only relevant information. Avoid unnecessary repetition.Avoid unnecessary repetition.
The Seven C’s of CommunicationThe Seven C’s of Communication
Wipe out wordy expression.Wipe out wordy expression.>.>. Using Single-words instead of too long.Using Single-words instead of too long.
>.>. Bullet your words Bullet your words
2.Conciseness.2.Conciseness.
The Seven C’s of CommunicationThe Seven C’s of Communication
For Example;For Example;
2.Conciseness.2.Conciseness.
Due to the fact that In due course
At this time
Few in number
On a weekly basis
In spite of the fact that
Until such time as
Meet together
Because
Soon
Now
Few
Weekly
Although
Until
Meet
The Seven C’s of CommunicationThe Seven C’s of Communication
Add only relevant information.Add only relevant information.
>.>. Stick to the point.Stick to the point.
>.>. Delete irrelevant statements. Delete irrelevant statements.
>.>. Avoid long introduction and Avoid long introduction and Unnecessary explanations Unnecessary explanations
>.>. Talk to the point Talk to the point
2.Conciseness.2.Conciseness.
The Seven C’s of CommunicationThe Seven C’s of Communication
Avoid unnecessary repetition.Avoid unnecessary repetition.
>.>. Do not repeat the words or ideas Do not repeat the words or ideas unnecessary.unnecessary.
2.Conciseness.2.Conciseness.
The Seven C’s of CommunicationThe Seven C’s of Communication
3.Consideration.3.Consideration.
Focus on “you” instead of “I” and Focus on “you” instead of “I” and “we”.“we”.
Show audience interest in the receiver. Show audience interest in the receiver. Emphasize positive, pleasant facts.Emphasize positive, pleasant facts.
The Seven C’s of CommunicationThe Seven C’s of Communication
Focus on “you” instead of “I” and “we”.Focus on “you” instead of “I” and “we”.
>.>. Creating a YOU attitude.Creating a YOU attitude.
>.>. Assume you know people needs. Assume you know people needs. >. >. Do not use YOU in insensitive cases. Do not use YOU in insensitive cases.
3.Consideration.3.Consideration.
The Seven C’s of CommunicationThe Seven C’s of Communication
Show audience interest in the receiver. Show audience interest in the receiver.
>.>. Talk about receiver benefits. Talk about receiver benefits.
3.Consideration.3.Consideration.
The Seven C’s of CommunicationThe Seven C’s of Communication
Emphasize positive, pleasant facts.Emphasize positive, pleasant facts.
>.>. Be Optimistic.Be Optimistic.
3.Consideration.3.Consideration.
Favorably
Happy
Help
Generous
Pleasure
Loyal
Thanks
Unfavorable
Unhappy
Hopeless
Reject
Trouble
Unfair
Regret
The Seven C’s of CommunicationThe Seven C’s of Communication
4.Concreteness.4.Concreteness.
Use specific facts & figures.Use specific facts & figures. Put actions in your verbs.Put actions in your verbs. Choose vivid, image-building words.Choose vivid, image-building words.
The Seven C’s of CommunicationThe Seven C’s of Communication
Use specific facts & figures.Use specific facts & figures.
>.>. Use precise statements instead of vague Use precise statements instead of vague words.words.
Instead of writing;Instead of writing;
4.Concreteness.4.Concreteness.
Student GMAT scores are higher
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.
It should be written;
The Seven C’s of CommunicationThe Seven C’s of Communication
Use specific facts & figures.Use specific facts & figures.
>.>. Some Vague words.Some Vague words.
SlightlySlightly
SmallSmall
SoonSoon
A fewA few
AlmostAlmost
SeveralSeveral
4.Concreteness.4.Concreteness.
The Seven C’s of CommunicationThe Seven C’s of Communication
Put actions in your verbs.Put actions in your verbs.
>.>. Use active voice.Use active voice.
>.>. Use action in verbs, Not in nouns.Use action in verbs, Not in nouns.
4.Concreteness.4.Concreteness.
The Seven C’s of CommunicationThe Seven C’s of Communication
Choose vivid, image-building words.Choose vivid, image-building words.
>.>. Use impressive and appealing worlds.Use impressive and appealing worlds.
4.Concreteness.4.Concreteness.
The Seven C’s of CommunicationThe Seven C’s of Communication
5.Clarity.5.Clarity.
Choose Precise, concrete and familiar Choose Precise, concrete and familiar words.words.
Construct effective sentences and Construct effective sentences and paragraphs.paragraphs.
The Seven C’s of CommunicationThe Seven C’s of Communication
Choose Precise, concrete and familiar Choose Precise, concrete and familiar
words.words.
>.>. Use Simple & famous words.Use Simple & famous words.
>. >. Write your purpose clearly.Write your purpose clearly.
5.Clarity.5.Clarity.
The Seven C’s of CommunicationThe Seven C’s of Communication
Familiar WordsFamiliar Words
5.Clarity.5.Clarity.
About
After
Home
For example
Pay
Invoice
Cirea (L)
Subsequent
Domicile
E.g.
Remuneration
Statement of payment
Pretentious WordsPretentious Words
The Seven C’s of CommunicationThe Seven C’s of Communication
Construct effective sentences and Construct effective sentences and
paragraphs.paragraphs.
>.>. Length. (Sentence <40 words)Length. (Sentence <40 words)
>. >. Unity. (One main idea in one paragraph)Unity. (One main idea in one paragraph)
>. >. Coherence. ( Say clearly)Coherence. ( Say clearly)
>. >. Emphasis. (Choose correct sentence to Emphasis. (Choose correct sentence to focus on it.focus on it.
5.Clarity.5.Clarity.
The Seven C’s of CommunicationThe Seven C’s of Communication
6.Courtesy.6.Courtesy.
Be sincerely tactful, thoughtful and Be sincerely tactful, thoughtful and appreciative.appreciative.
Use expression that show respect.Use expression that show respect. Use nondiscriminatory expressions.Use nondiscriminatory expressions.
The Seven C’s of CommunicationThe Seven C’s of Communication
Tactless, BluntTactless, Blunt
6.Courtesy.6.Courtesy.
Be sincerely tactful, thoughtful and appreciative
Stupid letter; I cant understand any of it.
Its my understanding……
More Tactful More Tactful
The Seven C’s of CommunicationThe Seven C’s of Communication
6.Courtesy.6.Courtesy.
Use expression that show respect.
>. >. Avoid irritating expressions.Avoid irritating expressions.
>.>.Avoid using questionable humor.Avoid using questionable humor.
The Seven C’s of CommunicationThe Seven C’s of Communication
6.Courtesy.6.Courtesy.
Use nondiscriminatory expressions.
>. >. Use language for all kind of people.Use language for all kind of people.
The Seven C’s of CommunicationThe Seven C’s of Communication
7.Correctness.7.Correctness.
Use the right level of language.Use the right level of language.
Check the accuracy of figures, facts Check the accuracy of figures, facts and words.and words.
The Seven C’s of CommunicationThe Seven C’s of Communication
More FormalMore Formal
7.Correctness.7.Correctness.
Use the right level of language.
Participate
Procure
Endeavor
Ascertain
utilize
Join
Get
Try
Find out
Use
Less FormalLess Formal
The Seven C’s of CommunicationThe Seven C’s of Communication
7.Correctness.7.Correctness.
Check the accuracy of figures, facts and words.
>. >. Verify your numerical data.Verify your numerical data. >. >. Double check your totals.Double check your totals. >. >. Ask someone else to read you Ask someone else to read you message.message.
Thanks.Thanks.