Brian FetherstonhaughChairman & CEO@BrianOgilvy linkedin.com/in/brianfetherstonhaugh

1. A concise overall business ambition, well-shared.

2. Clear briefs for individual campaigns and tasks.

3. Clear and candid feedback.

4. Sharing of results and data.

5. Talent is really important, and should be treated as a two-way street.

6. Make working together fun and human - celebrate (and sometimes mourn) together.

7. Act in the spirit of partnership.

Brian Fetherstonhaugh

@BrianOgilvy

linkedin.com/in/brianfetherstonhaugh