By Joey Shepp

The Social Currency of Social Media

JoeyShepp.com

• Reconciling Ecology + Technology

• Technology Therapist

• Futurist

• Website Design and Development, Social Media Marketing, and Branding

• Located in the EcoTown of Fairfax, north of San Francisco

Social Media is BigLatest Stats

Wide Spread Adoption

International Growth

Breaking Records

• World Cup USA Win second most Internet Traffic Day in history

• NBA Finals: 3,000 Tweets per second

• YouTube: 24 hours uploaded every minute

The New Marketing Landscape

• Earned Media (PR)

• Owned Media (Website)

• Advertising (Paid)

• Social Media (Community)

Measuring Social Media ROI

• Direct(sales/lead gen)

• Baseline: 6-12 month process

• Brand Sentiment

• Engagements

Engagement as the basis forSocial Currency

• Responding

• Engagement / Participation

• Sharing / Thanking

• User Generated Content

The Many Value Streamsof Social Media

Give your Brand Away to your Customers

Brand Value

Stabilize Brand Value

Most Volatile Asset

Sentiment Analysis

Affects Stock Prices

Case Study

Direct SalesDeliver Value Directly to Customers

E-commerce is Trackable

Referral Source

Conversation Rate

Case Study

Lead GenerationProduce Content that Inspires Curiosity to Learn More

Solar Installation Lead GenerationCase Study

Special OffersMake your customer community feel special.

$3 million in sales in 2 years / Cost: the salary of one employee.

Dell Outlet Twitter

Case Study

Customer SupportResponding and fixing problems creates loyal customers

Dedicated Twitter Account for Customer Support

Comcast Cares

Case Study

Crowd Sourcing InnovationDraw innovation from your customer community.

Starbucks Sponsors EcoCup contest

Case Study

CSR CommunicationsTell your company’s responsibility story every day

Seventh Generation

CRS Innovation

Open Feedback

Contests for Innovation

Case Study

Environmental ImpactSocial Media is Good for the Environment

Social Media is Sustainable

Reduced Travel

Many to Many Communications

Reduced Paper Use

Energy Use???

Case Study:

Social GoodUse Social Media to Deliver Social Good

Million Baby Crawl

• Seventh Generation

• Consumer Activism Campaign

• Toxic Chemical Policy Reform

Sustainable Business is Perfect for Social Media

• Openness

• Transparency

• Authenticity

• Full Disclosure

In Summary

Stay HumanReminder: