The Social Media Big Picture

Why all this Social Media is important, where it all came from, and what does it

mean to Off Madison Ave?

History

“Social Media” is a new term – but the stuff itself isn’t:

History

1995 – Internet is declared a “really big deal.”

History

1995 – Internet is declared a “really big deal.”

2001 – Grown men weep over their worthless Pets.com

Stock.

History

1995 – Internet is declared a “really big deal.”

2001 – Grown men weep over their worthless Pets.com

Stock.

What happened in between?

History

“The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”

History

“The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”

History

History

History

History

History

1999

History

1999

2003

History

1999

2003

2004

History

1999

2003

2004

2006

History

1999

2003

2004

2006

140,000,000 active users

30,000 unique visitors daily

43,000,000 users

1,200,000 (mostly) active users

Today(List of 59 social services – from Friendfeed)

Today

“Social media is more than just creating a blog or Twitter account. The social in social media is all about the human element.”

Louis Gray

How not to use social media

“All I want for Christmas is my PSP”

How to use social media

“Dell on Twitter: Follow Us”

How not to use social media

“Wal-Marting Across America”

How to use social media

If you find you don’t want to, you don’t have to

…all we ask is that you give it a shot first.

“Friends don’t fire friends.”

User Generated Content Time.