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SOCIAL MEDIACONTENT CALENDAR

#ADSSOCIAL MEDIA

TIPSFOR NON-PROFIT

Tip #1: The story should be about the people, not the organization

Tip #2: Allow your team(s) to get on social media, where they can help spread awareness. Even if they make mistakes.

Tip #3: Don’t force passion—be passionate

Tip #4: Create evangelists

When engaging on social media, use it to make friends, so you can create evangelists. Evangelists share your passion for the same cause, and if they feel that the work of your

nonprofit organization aligns with their values, they help spread the word to their networks. The beauty with social media is that it provides you the opportunity to

reach out to people on a personal level. Don’t be afraid to reach out to influencers to support your cause through social media.

STRATEGYSOCIAL MEDIA

#1: Why social media?

Why would someone follow you on social media?

because they love you?

they emotionally relate to you?

or they have no other choice?

Are we a conversational brand? …or could we be?

Here is the business case for Facebook. Just one sentence.

“Come waste time with me.”

This is what people come to Facebook for.

This is what people come to Facebook for.

This is what people come to Facebook for.

So why would they pay attention to you?

Where are our customers and competitors?

How can you stand out?

What is your source of rich content?

You need a source of rich content to fuel your social media presence. Something that provides real value to your followers.

What’s your fuel source?

ALLYENS