The Socioculture Tradition

Social Cultural Tradition

Self-consciousnessSelf-criticismLeader

“The ideal of human society cannot exist as long as it is impossible for individuals to enter into the attitudes of those whom they are affecting in the performance of their own peculiar functions”.A basic to human social organization is that of communication involving in the other(the reaching of

self-consciousness through the other)

The Ideal Human Society

Soviet Subjectivities, Discourse, Self-Criticism, Imposture MALTE GRIESSEARTICLE 1

Questions

• What is the root of self-consciousness, self-criticism?

• Leaders operate between communities, by putting themselves in the attitudes of others. Do you think that Superman, Batman, Spiderman are leaders?

The Mode of Information and Postmodernity

New Culture

Reading (Interacting) Watching (Interacting)

Question

• Between print and electronic culture, which can account for the idea of human society?

• According to Marx’s theory in communication, society can be divided into the information rich group and the information poor group. But according to new media, society is itself is media. Considering this, does the division in Marx’s theory still exist?

Communication as the Modality

• http://youtu.be/A10tgE9YQDo

Social Heroes: Games as APIs for Social Interaction, Adam Simon

ARTICLE

Question

• “A community that lays outside your own community, that has no common interest, no co-operative activity, is one with which you could not communicate”. How does twitter or facebook as new media support this statement?

Modality of Conversation

Co-orientation

Question

• The physiological mechanism of the human individual’s central nervous system makes possible to understand attitudes of other individuals. If we agree with Cybernetic theory’s feedback why do people struggle with communication? How might this relate to co-orientation?

ImbricationArrangement so as to overlap like roof tiles, shingles or the scales of a fish

“Each tile has own integrity but it is the interdependence between tiles that explain the capacity of the roof”

Enhanced co-orientation in the perception of friends: A social relations analysis.Article 3

Enterprise Culture

Question

• Do you think the idea of using expert systems in human communication is feasible? If yes, to what degree and if no, why?

Reflections on Reflexivity: Sociological Issues and Perspectives

Summary

• Theories of communication can explain in Macro and Micro Social Culture

• Old theories can be tested in new media to discover the new functions of communication

• No man is an island (we need interconnections in order to communicate)