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The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005
The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005
IntroductionsIntroductions
Robert Budway
President, Can Manufacturers Institute
Jeff DeLiberty Senior Marketing Manager, Silgan Containers
Bill HeenanPresident, Steel Recycling Institute
Agenda Agenda
I. Sustaining Demand for the Metal Can• What consumers want now – and in the
future – from their packaging
II. Sustaining the Environment • How metal can recycling impacts industry
and society• What new energy use research tells us
III. Question & Answer
Sustained Consumer Demand for Metal Packaging
Sustained Consumer Demand for Metal Packaging
Traditional packaging consistently rated higher than the newer entries into the packaging market
• Seven in 10 respondents will choose one product over another because of its packaging.
• Metal cans always appear in the top three packaging preferences demonstrating consumers’ preferences for traditional packaging.
Sustained Consumer Concern Over Packaging Safety
Sustained Consumer Concern Over Packaging Safety
Food safety continues to top the list for consumer concern on packaging
1) Food safety 92%
2) Maintains nutrients 80%
3) Easy to store 78%
Metal cans are the package most perceived as tamper evident
1) Metal food cans 68%
2) Glass bottles/jars 65%
3) Plastic bottles/jars 63%
Sustaining Demand Through Innovation
Sustaining Demand Through Innovation
Canmakers adding functionality and convenience through R&D
• What’s now and what’s new:
– Microwavable cans– Convenient-opening
features• EZO, peelable,
recloseable– Hybrid cans
• Consumption direct from can, energy drink lines
Sustaining Demand at the Point of Purchase
Sustaining Demand at the Point of Purchase
Food processors using cans to entice consumers, control costs in new product introductions and line extensions
• Campbell’s Chunky Chili varieties rocket to number two in category.
• Homestyle Bakes leads to explosion of box-in-meal dinner solutions.
• Bumble Bee Premium Tuna & Sheba cat food command premium pricing for product.
Sustained Concern Over Packaging Impact on the Environment
Sustained Concern Over Packaging Impact on the Environment
Metal cans remain the most recyclable packaging form
• Metal cans continue to be the most recycled form of packaging, far exceeding the recycling rates of glass and plastic.
• Only half of Americans feel paperboard is recyclable, and just one-third believe pouches can be recycled (57% and 33%, respectively).
Sustaining the EnvironmentSustaining the Environment
Taking Recycling Even Further…
• How metal can recycling impacts industry and society
• What new “energy-use” research tells us
North American Steel IndustryRecycling Commitment
North American Steel IndustryRecycling Commitment
101520253035404550556065
1988 1990 1992 1994 1996 1998 2000 2002 2004
% C
ans
Rec
ycl
ed
North American Steel IndustryEnergy Improvements
North American Steel IndustryEnergy Improvements
15
18
21
24
27
30
1960 1970 1980 1990 2000
GJ
/ To
n o
f C
rud
e S
tee
l
North American Steel IndustryCumulated Avoided CO2 Emissions
North American Steel IndustryCumulated Avoided CO2 Emissions
0
500
1000
1500
2000
2500
3000
3500
4000
1 2 3 4 5 6 7 8 9 10
Number of Recycling Cycles at a 60% Rate
Kg
per
To
nn
e o
f L
iqu
id S
tee
l
North American Steel Can IndustryRaw Material Efficiency
North American Steel Can IndustryRaw Material Efficiency
20
25
30
35
40
1973 1978 1983 1988 1993 1998 2003
Gra
ms/
Ca
n B
od
y
From Field to Table Energy Makes a Difference
From Field to Table Energy Makes a Difference
ProductionProduction
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
ProcessingProcessing
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
Packaging/RetailPackaging/Retail
Fresh
Frozen
Canned
0
2
4
6
8
10
Refr'd Frozen Canned
MJ/kg
TransportationTransportation
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
StorageStorage
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
Meal PreparationMeal Preparation
0
2.5
5
7.5
10
Refr'd Frozen Canned
MJ/kg
0
5
10
15
20
25
Refr'd Frozen Canned
• The most energy effective method for product delivery is canned-ready meals followed by bulk refrigerated products and fresh fruits & vegetables.
• Frozen products require about 70% more energy to bring the food from the farm to the table.
MJ/kg
13.2
21.5
12.7
North American Delivery System Energy Consumption AssessmentNorth American Delivery System
Energy Consumption Assessment
Questions & Answers
The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005
The Sustainable Metal Can: Packaging for Today and for the Future
Can Manufacturers InstituteSeptember 27, 2005