So what is Twitter?

Twitter lets you post brief items about

your opinions or your life,

shared with the world.

But more importantly…

Twitter is a social network

o Follow people’s updates

o They follow yours

o Find new (and old) connections

It’s a nice halfway pointo Less personal than Facebook

o More chatty than LinkedIn

Twitter is not unique,but it is dominant.

Similar siteso Jaiku (owned by Google)

o Plurk

o Identi.ca

o FriendFeed

Twitter is crushing them.

How is Twitter making money?

It’s not.

How Twitter might cash in:

o Sell advertising

o Offer “pro” accounts with perks

o Charge companies to use it

o Just sell it and run to Mexico

Why do people use Twitter?

It keeps you connected with:

o Your community

o Your industry

o Your friends

o Your world

How do people use Twitter?

Share updates on their lives

Start conversations

Find answers and advice

Promote themselves

How do businesses use Twitter?

Twitter helps businesses:

o Raise awareness

o Offer proactive customer service

o Answer questions

o Promote events, products, services

Who’s on Twitter?o Starbucks

o Southwest Airlines

o Dell

o Zappos

o Little Debbie

Businesses should:o Be conversational

o Jump in the discussion

o Pay attention

o Pace themselves

Businesses should:o Reward their followers

o Offer giveaways

o Host local “Tweetups”

Businesses should NOT:o Be sales-oriented robots

o Be repetitive and dull

o Follow too many people at once

Deciphering a few Twitter terms

@ reply:A comment aimed at one

user, but visible to the public.

@ reply:

DM:A direct message sent in private to another user.

Retweeting:Sharing someone else’s post. Often abbreviated

“RT.”

Retweeting:

Twitterati:The elite Twitter users with

massive audiences.

Who has the most followers on Twitter?

A few Twitter toolso Twitter Search – Vital way to

track comments

o TweetLater – Schedule posts for future times/dates

o Twilerts – Like Google Alerts for Twitter

A few more Twitter toolso TwitterFon – Twitter on the

iPhone

o TwitPic – Share photos on Twitter

o Twiddeo – Share video clips

o Twhirl, TweetDeck – Desktop tools that make Twitter easier to use

Closing thoughts

Thanks for your time.

david.griner@luckie.com

Twitter.com/griner

TheSocialPath.com