The Technological Approach to Gaining Followers on Twitter

Post on 01-Nov-2014

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This was an experimental communication plan put into practice as an assignment for PC8103: Communication and Technology, a elective in the Master of Professional Communication program at Ryerson University. The task was to gain 15 new followers for the Fuzzy Days, Noir Nights Twitter account. Using social learning theory and singling out techniques such as the "List" function of Twitter, this goal was achieved.

transcript

Pr!"#$% 2THE TECHNOLOGICAL APPROACH

G&'('() F!**!w#r+ !( Tw'%%#r

March 2, 2012H&,*#, V F-**#r

Specified Outcome

15(#w f!**!w#r+on Fuzzy Days, Noir Nights Twitter Account

theory

Theoretical OrientationS!$'&* L#&r('() .#!r,

+'()*'() !-%

&

communicationstrategy

/0#*'(#1 2 3 4 5

February 17 February 17 - 20 February 20Date

Step

communicationstrategy

S%#1 1

search keywords

communicationstrategy

S%#1 2

by Followingsingling out

communicationstrategy

S%#1 3

through listingSingling Out

S%#1 4

communicationstrategy

TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+

S%#1 5

TRACK RESULTS

communicationstrategy

contraststrategy

/0#*'(#1 2 3 4 5

February 24 February 24 - 27 February 27Date

Step

contraststrategy

S%#1 1

search keywords

contraststrategy

S%#1 2

TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+

S%#1 5

TRACK RESULTS

contraststrategy

Method !f Evaluation

communicationstrategy

contraststrategy

DISCUSSION&(&*,+'+ &

Q-#+%'!(+?