Post on 21-Mar-2017
transcript
THE THREE FATESJanice de Jong, Julia Thompson, Susie Simon-DanielsSeptember 26, 2015
OVERVIEWWelcomeWorkshop [20 min]Model [40 min]Practice [20 min]Conclusion
WELCOME
WORKSHOPPlan next years Fluxible conference
1. Identify Plus Delta: two points of feedback [2-3 min]
2. Share the feedback [5-7 min]3. Find the themes [5-7 min]
1. Identify Plus Delta: two points of feedback [2-3 min]
2. Share the feedback [5-7 min]3. Find the themes [5-7 min]
1. Identify Plus Delta: two points of feedback [2-3 min]
2. Share the feedback [5-7 min]3. Find the themes [5-7 min]
MODELThe Three Fates of Research
CLOTHOJanice de JongTrend Forecasting
Drop Spindle from Beelighted
WHAT I DO Connect weak signals Highlight trends and counter trends Develop future scenarios
Nike at Milan Design Week 2013
HOW I DO IT: People Media scans Trade shows and conferences Expert interviews Secondary references
HOW I DO IT: Patterns Clustering common traits Analysing key drivers Building frameworks and
implications
HOW I DO IT: Partners Conducting cross-functional
workshops Triangulating with other research Envisioning ideas for the future
BEST PRACTICES Ask why Use reputable sources Consider the counter trends Rule of three
Aspirational by Matthew Frost
BEST PRACTICES Build on others knowledge, but add your own spin Find the so what
Connected Worlds exhibit at New York Hall of Science
WHY ITS IMPORTANT Bringing a broader point of view Creating future-facing strategies Helping designers make informed
decisions Finding new areas to research
LACHESISJulia ThompsonExploratory Research
www.craftsy.com
WHAT I DO Ignite innovation and
ground decision making Bring user feedback to companies Conduct primary research
HOW I DO IT: People In the field, in person, in depth Evaluate ideas, find opportunities Pain points, workarounds, hacks
HOW I DO IT: Patterns The overlaps, the stand-outs Triangulate with other research Move your data around
HOW I DO IT: Partners External agencies Internal teams Research partners
BEST PRACTICES Be a good listener Let them lead you on Stimuli provokes dialogue
BEST PRACTICES Be a good listener Let them lead you on Stimuli provokes dialogue
BEST PRACTICES Be a good listener Let them lead you on Stimuli provokes dialogue
BEST PRACTICES Go to their context Search out actual behaviour Figure out the right idea
BEST PRACTICES Go to their context Search out actual behaviour Figure out the right idea
BEST PRACTICES Go to their context Search out actual behaviour Figure out the right idea
WHY ITS IMPORTANT Eliminate the opinion war Get an outside perspective Solve real user needs
www.kkstudio.gr
ATROPOSSusie Simon-DanielsUsability Research
WHAT I DOPut the design in the hands of a real person.
WHAT I DOMeasure how well a person: Learns to use a thing Uses that thing to achieve a goal Is satisfied with the process
HOW I DO IT: People Usability tests Surveys
HOW I DO IT: Patterns Benchmarks Card sorting Eye tracking Heuristic evaluations Log analysis
HOW I DO IT: Partners Cross-functional teams Get stakeholders in the room,
watching, listening Triangulate with trends and
exploration
BEST PRACTICES People are people Test early, test often Take lots of notes Two is better than one
BEST PRACTICES People are people Test early, test often Take lots of notes Two is better than one
BEST PRACTICES People are people Test early, test often Take lots of notes Two is better than one
BEST PRACTICES People are people Test early, test often Take lots of notes Two is better than one
BEST PRACTICES Theres no place like home Dont assume. Ask. First impressions count but
BEST PRACTICES Theres no place like home Dont assume. Ask. First impressions count but
BEST PRACTICES Theres no place like home Dont assume. Ask. First impressions count but
WHY ITS IMPORTANT You can improve the design of your
product by putting it in the hands of real customers.
A thoughtfully designed experience is a competitive advantage.
PRACTICECreate a Research Plan
QUESTIONS?
Janice de JongTrend forecasting.Understanding today to make a better tomorrow.Colour and textile enthusiast.Wannabe yogi.
janicedejong@gmail.com
ca.linkedin.com/in/janicedejong
Julia ThompsonExploratory research. On a personal mission to find good design thinking in the mundane.Sports enthusiast.An extravert with social anxiety.
julia.m.thompson@gmail.com
ca.linkedin.com/in/juliamthompson
Susan Simon DanielsUsability research.Searching for truths universally acknowledged. Random quoter of poetry. Member of Red Sox nation.
ssimon@rogers.com
ca.linkedin.com/in/ssimondaniels