Post on 20-Aug-2015
transcript
Top 5 University Recruiting Twitter Pages
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Twitter for University Recruiting?-Twitter is a new and exciting way to reach potential applicants
-Can build your employer brand among college students
-Establish a personal connection – better than emails or other forms of social media
-Only 140 characters… Can still have a BIG impact on your university recruiting efforts
-Option to include links, images, videos, and other forms of media
-Not just about promoting yourself – listen to others and share content that is relevant or interesting
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Our criteria for choosing the Top 5:
-Does the company have a dedicated university recruiting account? (not just a general careers account)
-Is there variety to their tweets? Do they include photos, videos, links, etc. or just text?
-Have they evolved beyond simply promoting themselves?
-Do they respond to tweets from applicants and share worthwhile content from other sources?
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1. Johnson & Johnson
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Why we love @JNJUniversity:
-They tweet several times a day, and their tweets feature a good mix of self-promotion, topics that are relevant to college student job-seekers, and photos/videos
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1. Johnson & Johnson
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A few recent tweets:
-Notice their use of the new “pinned” tweet feature
-This draws attention to one of their more significant tweets
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1. Johnson & Johnson
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-This is great use of the FF (Follow Friday) hashtag.
-#FF is used to share some of your favorite Twitter accounts with the people who currently follow you
-Using the #FF hashtag is an excellent way to help your followers discover other people/organizations that tweet on relevant topics
-Reaching out Dircetly to UPenn students and offering $1,500 to sponsor one of their events – what’s not to like here?
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2. Intuit
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Why we love @IntuitStudents:
-@IntuitStudents tweet several times a day, interact with others by retweeting and sharing, and offer a good mix of career advice and Intuit-specific news
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2. Intuit
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A few recent tweets:
-Retweeting shows that you are engaged and listening to what’s going on in the Twittersphere
-This tweet promoting an upcoming event gets all the details across while using relevant handles and hashtags
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2. Intuit
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-Sharing useful job search content from career site The Daily Muse
-This is an excellent practice to post about relevant information
-One suggestion – include “from @dailymuse” so followers know where you are sending them
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3. Salesforce
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3. Salesforce
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Why we love @SalesforceEdu:
-Even some of their self-promotional tweets are fun and include things like photos of the office dog and customized hashtags (#puppyforce) - We also commend them for responding to individual applicants
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3. Salesforce
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A few recent tweets:
-Responding to an individual question with relevant link = awesome customer service
-Shows that Salesforce cares about their applicants
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3. Salesforce
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-Photo of cute dog + company-specific hashtag
-#puppyforce – great way to be creative
-Photos always give an added depth to tweets
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4. Liberty Mutual
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Why we love @LMICampus:
-They tweet several times a day and use Twitter to showcase their company culture, promote job opportunities, and share relevant content
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4. Liberty Mutual
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A few recent tweets:
-This colorful image gives you a glimpse into the Liberty Mutual externship program
-Clever use of the “TBT” (Throwback Thursday) hashtag to commemorate last year’s interns
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5. BlackRock
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5. BlackRock
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Why we love @BlackRockCampus:
-@BlackRockCampus tweet a good mix of photos, inspirational quotes, and useful content
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5. BlackRock
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-A few recent tweets:
-Starting a tweet with someone else’s handle? -Make sure you include some other symbol first like @BlackRockCampus did here-This ensures all your followers see it, not just the people who follow you and the person you’re tweeting
-Great idea to share relevant content-Suggestion – include “from @inc” to let followers know where the article came from and where you’re sending them
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5. BlackRock
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-You don’t always want to post networking event photos – but there is nothing wrong with including them occasionally
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Your Turn!
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-If you already have a Twitter account – choose one or two of the ideas we’ve discussed to incorporate into your own account
-Take a photo or video, retweet or share some useful content, or make use of the “FF” or “TBT” hashtag
-If you’re just getting started – spend some time following these companies and the others whose UR efforts you admire
-You don’t even need a twitter handle – you can look at Twitter profiles online without needing an account
P.S. – Want to see all these tweets together? We compiled them into a post on Storify
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Visit AfterCollege
-Read the full article Top 5 University Recruiting Twitter Pages on the AfterCollege Employer Blog
-Sign up for Free Employer Webinar Series for more information on University Recruiting
-Follow us on Twitter | Facebook | LinkedIn
-Visit the AfterCollege LinkedIn University Recruiters Page for more information on University Recruiting
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