The TransformationFinding new ways for leadership and creative cooperation

Ledelse

Please think about the following

What are the challenges for agencies and customers,competence-wise and as organizations?

Leaders from an analog world - how do they cope in the digital world?

What will agencies look like, how willagencies and customers cooperate?

Can legacy brands survive, can they adapt?

Is social media expertise the new gold?

What about creativity, or tools?

Vi er jo begge konger…

Digital Immigrants

I want to call myself aDigital Explorer...

… we have a long road ahead

The current status…

… My epiphany number one

… My epiphany number two

So what is the transformation?

What are the challenges for agencies and customers,competence-wise and as organizations?

The leaders of analog - how do they cope in the digital world?

What will agencies look like, how willagencies and customers cooperate?

Can legacy brands survive, can they adapt?

Is social media expertise the new gold?

What about creativity, or tools?

“Should we stop using certain terms such as “agency” and “advertising” – terms that keep us mired in the past.”

1.

“Should we stop using the term advertising?”“It is based on this model of polluting, constant pushing”

“Is it the end of push?”

2.

“There is no such thing as digital marketing.” “There is marketing — most of which happens to be digital”

3.

“The current model assumes that paid mediais the only way to build brands…”

“UGC doesn’t cost us a cent… or?”

“Companies can get away with no advertising … … but NOT marketing”

In Latin, ad vertere means "to turn toward

4.

“… global alignment agencies are a dinosaur concept…”

“You should be worried that this model is not going to bend,it’s going to break if we don’t think about how to innovate.”

5.

“We are trying to adapt. We should stop and reset”

“Start from the beginning, if not thiswhole ecosystem will implode…”

6.

“Why are we still siloing digital by departmentalizing? We should be creating a digital cultures”

7.

“… why are we still talking aboutreach and frequency?”

“Where (what) are the qualifying factors?”

8.

“… and why are we still talking about30 sec television ads?”

9.

“We fundamentally haven’t changed.”

10.

“Video sample butter”

Do you see the disconnect?

What are the challenges for agencies and customers,competence-wise and as organizations?

The leaders of analog - how do they cope in the digital world?

What will agencies look like, how willagencies and customers cooperate?

Can legacy brands survive, can they adapt?

Is social media expertise the new gold?

What about creativity, or tools?

I want to sum up my conclusions with this phrase

"The only man I know who behavessensibly is my tailor.

He takes my measurements anew each time he sees me.

The rest go on with their old measurementsand expect me to fit them."

Takk fyrir mig