Ian Malone | Managing Director | We Are Apps

The full service apps agency

StrategyConceptArtwork

Multiple platformsService delivery platformTesting

Publishing servicesMarketing & PromotionPost-release analysis

The world of apps

In black and white

Most asked question?

How much does an app cost?

£24,000 Survey of 393 international app development companies in Winter 2010, two thirds in US & Europe. Source Research2guidance 2011

Second most asked question?

Which platform?

Was iOS

Second most asked question?

Which platform?

Now iOS & Android

Better question…

Which platform?

Who is the target audience?

Which platform?

Blackberry for youth and business

Which platform?

Symbian still has 31% share of smartphone

sales

Source: Gartner 2010 Q4 sales worldwide

The next major platform player

Windows Mobile + Nokia handsets

Facebook has 750,000,000

users

• UK Facebook user breakdown

iPad owners earn £62,500

Source: More than 49% of owners earn over $100,000. Survey of 30,00 US iPad users by ComScore, February 2011

Third most asked question?

How long does it take?

13 weeks On average

Strategy and ballpark quote: 1 weekSpecification writing: 1 weekDesign production: 2 weeksTechnical development: 5 weeksQA/testing: 2 weeksSubmission (iOS): 1 weekRejection contingency (iOS): 1 weekTotal: 13 weeks

Are these the right

questions?

How much budget will I allocate?

A good developer won’t try to spend all of your budget but will help you to get the best value for money

Our current clients are our best customers…

Who is my app going to be for and what will they do with it?

A good idea is a great start A good idea that the market wants is more likely to get downloadedStrategy first, concept second

App or .mobi?And what about ‘web apps’?

Mid term: You’ll need apps and a mobile websiteHTML 5 is great but limitedApps are far more robust

Which platform?

Symbian sells more than iOSMore apps get downloaded from the App StoreBlackberry has 14% marketshare but is third in terms of total app downloadsFacebook has 650m users

The fourth question many people forget to consider:

How can I get my app noticed?

There’s a lot to think about…

Any questions?

Stand B334 weareapps.com