The Value of Side Projects

Post on 26-Jun-2015

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This is my talk for Distilled's London 2012 Searchlove conference, on the value of building and launching side projects.

transcript

the value of creating things

@sharkseo

WHO AM I? Dave Peiris, @sharkseo / sharkseo.com

SEARCHGA.me

I Use Google’s 20% Time

hackerbuddy.com

GRNDCTRL.com

the value of Side Projects

LetsFreckle.com

everytimezone.com ‣  752 links ‣  AListApart.com ‣  Lifehacker ‣  CNN ‣  Gigaom ‣  The Next Web ‣  Daring Fireball ‣  Basecamp.com

Mozcast.com ‣  92 links ‣  Search Engine Land ‣  SEO.com ‣  Search Marketing

Weekly

Tools.Pingdom.com ‣  1,774 links ‣  Search Engine Watch ‣  SEOmoz ‣  Six Revisions ‣  Yoast ‣  Smashing Magazine

Tips for Building Side Projects

What would your audience

Find Useful?

Build your

Email List

Start with a

Prototype

It’s About Speed

cc Flickr: Ryosuke Yagi

If a new product can’t be shipped in 6 months, Yahoo will no longer bother. Marissa Mayer

Themeforest.net

Nothing good Has Ever Been Designed By

committee

So terrible, it induces an entirely new emotion. a blend of vertigo, disgust, anger and embarrassment which I like to call shitasmia. Charlie Brooker

Nothing good Has Ever Been Designed By

committee

Do One Thing Really Well

How to launch

The Press Loves

A Story

Try writing the Article First

Don’t neglect the Little Guys

Ignore famous Journalists

Make Writing About You easy

Don’t Get Discouraged

Promote New Features

build Something For Journalists

build Something For Journalists

build Something For Journalists

Projects Can Be Small

Do your developers have a

tech blog?

Do your developers have a tech blog? ‣  92 links ‣  Reddit ‣  hacker news ‣  security.nl ‣  WSJ.com

‣  209 links ‣  Coding Horror ‣  Wired ‣  Read Write Web ‣  ZDNet ‣  Forbes ‣  Computer World ‣  Gigaom ‣  MIT.edu

Do your developers have a tech blog?

The CHAOS

MONKEY cc Flickr: Nzgabriel

‣  145 links ‣  Drupal.org ‣  opensource.com ‣  arstechnica ‣  TechCrunch

Open Source

Open Source ‣  88 links ‣  DailyJS.com ‣  WebAppers.com ‣  jQueryBuzz.com ‣  SpeakingCode.com

Give Away Icons

Find a Problem And

Solve It

Thank you @sharkseo