The whole world in your hand: Embracing the mobile revolution - John Kenyon

transcript

The Whole World in Your Hand:

Embracing the Mobile Revolution

John Kenyon

Evolution in Tech Intimacy

Flickr

Mobile is Personal

New World of Connection + Conversation

Flickr

Australia + Mobile

48% of Australians aged 16+ years own a smartphone

– Nielsen Australian Multi-Screen Report

Tablet devices to reach 39% of Australian homes in 2013

– Nielsen, Australian Online Consumer Report

Source: http://digitalmarketinglab.com.au

Australia + Mobile

61% of mobile users are

unlikely to return to a site

they had trouble accessing from their phone

Source: http://digitalmarketinglab.com.au

Operations | Programs | Fundraising

Mobile Impact

Mobile

Phone-based

Survey

Challenge – collect data related to Malaria

Developed toolkit for collecting and reporting via mobile

Operations

Replaces decades-old paper + pencil method

Reduced time and costs of collecting, reporting

Efficient

Effective

Data available - days vs. weeks

Direct data access for program managers

PEAK + Square

Former Process –

Register setup

Moved to Square for registration, materials, silent auction

Receipts, nightly deposits

Records and reconciliation with Quickbooks

Mission/ Program Goal:

Get People Engaged with Wildlife

Programs

People share

wildlife

sightings

via mobile

Populates

website

Wildlife Watch

+ Mobile

+ Twitter

+ Flickr

Robin in

San Francisco

Start Small (Realistic)

50 unique

Twitter Users

200 Wildlife

sightings in

first month

5 tweets a day

Koala Count

Log, Photograph

Connects to

Central Database

Can Also Email

Iwaidja

Leverages uptake of mobile by indigenous communities

Keeps language alive

Iwaidja App

Translate, Record, Share

Mobile + Fundraising

15% of traffic to donation pages - mobile

23% use mobile to help fundraise

Mobile users raise almost 3x more

Donations made via mobile up 205%

Source: 83,000+ campaign participants

Artez http://info.artez.com/mobile-fundraising-research-paper-2013/

Mobile friendly website

Emails configured for mobile

Mobile Strategy

Don’t Start with Apps

Start with Mobile Strategy

Get in Mobile Mindset – use just your phone for a day

Mobile Actions

Brainstorm Mission-Aligned Activities

Collect Mobile Numbers

Try Something!

What To Text?

Advocacy – protests, calls to action, campaign activity

Events – reminders, tickets on sale, special codes

NOT – Give now!

Flickr photo: garryknight

Track website, email + social media metrics

for mobile

Mobile Access %, Content Favored Website

Your Own Metrics are Most Important

Interesting to Compare

No True Industry-Wide Benchmark

How do we track metrics?

How might we do it differently moving forward?

Reflection

Goal = Coordinated Approach

Reflection

How do we coordinate across channels – and platforms?

http://www.ifrc.org/en/what-we-do/health/ramp/

Artez Mobile Fundraising Report:

http://info.artez.com/mobile-fundraising-research-paper-2013/

Nonprofit Mobile Resources:

http://www.nten.org/search/node/mobile

All Images: Flickr - Creative Commons License

The whole world in your hand: Embracing the mobile revolution - John Kenyon

Technology