The Zero Moment of Memory: how technology affects our ability to remember

Post on 09-May-2015

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description

Few would argue that our increasing use of technology is affecting our lives; this research goes a step further and, using a combination of academic and market research approaches, sees what actually happens to your brain when using technology. The results - and implications - are intriguing... This research won the MRIA's Best in Class award in 2014.

transcript

Nearly 9 out of 10 say they usually write something down, make a note or reminder when trying to remember something.

77% say having a to-do list makes them feel less stressed.

SMARTPHONETHE

Heavier smartphone users forget more

The EEG results

Watched video only

Watched video& took photos

Start Level

Watched video& took photos

Watched video only

Emotional engagement

Watched video only

Watched video& took photos

Start Level

Watched video& took photos

Watched video only

Concentration

The EEG results

We tested their memory of the video