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The Zombie User Apocalypse Has Overrun Your Database

Jamie Beckland, Janrain#zombieusers

Janrain has been hunting zombie users since 2005 -SaaS platform for social login, sharing and profile storage

What are zombie users?

But, Abandon Your Stronghold When Overrun Website infection rates are not well understood

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Total # of Logged In Users, Past 90 Days

Total # of Users in Database

Baseline infection level

Track infection level over time

Monitor inflection points

The results may make you want to retreat

But don’t lose hope

Users do what’s easiest

Lady Gaga

Let users log in using an existing identity

Make return logins one-click

Users want constant, new nourishment

Feed users new content to chew on

% of last 90 days/total registration Look at rolling average

Users get distracted easily

Keep them on your site while being social

Work to bring them back

Users act like unruly mobs

Don’t allow anonymous UGC

Users want to be a part of the group

Good UGC makes other users want to participate

Users lie – a lot

Walking Dead

T

Give users clear reasons not to lie

Walking Dead

Create compelling reasons to keep coming back

Users want guidance

T

Teach users quickly what to do

Users don’t want to think – they just want results

Make task paths easy to understand and natural

Abandon your stronghold when overrun

Rebuild better

Lots of rules for surviving a zombie apocalypse

But only nine to inoculate your site from zombie users

1. Make it easy to register2. Create new content often3. Keep users engaged

4. Don’t allow anonymity5. Build up good members6. Create reasons to return

7. Teach users what to do8. Make the user interface

easy9. If overrun, rebuild

Thank you! jamie@janrain.com @Beckland

ImagesThe Walking DeadThe HordeThe RevenantKWK PromesDawn of the Dead (1978)ZombielandFidoShaun of the DeadGleeSharkRobot.comSurvival of the DeadResident Evil