Theatre play for participatory value chain development by Hugo Lamers, Faridah, Termizi, Pearlycia, Shariah and Hafizul

Adapted from the Participatory Market Chain Approach

‘The Spineless Durian’

The audience is ready….., I hope you too!

Two farmers are in the forest harvesting some special fruit…

A collecting trader comes to the forest…

Ok, let me see your

durians!

The collecting trader bargains hard – A low price is what the farmers get!

Nock!

Nock!

The collecting trader sells the fruits to the wholesaler

Here, great value

fruits!

The wholesaler is not happy and gives a low price again!

Grrmpff!

@#$BAD#LA

%@$&!!!

The wholesaler arrives at the shop in town – the shopkeeper inspects the durians

This is bad quality! Leave

your durians here, I will

pay you later… only when

sold!

A customer arrives

Madam, see here my

great durians!

The customer inspects the durians

Hmmm, it is bad

quality!

The shopkeeper asks which type she wants…

I would prefer durians

without those dangerous

spines!

'

The shop keeper calls the wholesaler

I could not sell your fruits, but

eh…, you ever heard about

spineless durians…?

The wholesaler calls the collecting trader

…just a question, did you ever

see a spineless durian?

The collecting trader meets the farmers

…but we have never seen

any spineless durian in the

forest! What can we do?!

The farmers are puzzled - Then the wholesaler calls

Let us come together

and discuss!₪₮₯₰?₪?

…it must be very

rare…!

…it seems impossible…!

…how can we find such a spineless durian…?!

I have an idea says the collecting trader

We could try something

like this…

The farmers agree and go deep into the forest...

The farmers show the fruit to the shopkeeper

…Hmmm, it

smells good

and is soft.

Let’s try it…!

…Welcome to my

shop Madam!

See here what I have

for you…!

Hmmm… yes, it’s

nice! But get me

next time a blue

spineless durian!!

I will pay even

more!!!

Oh No!!

'The End'

So people - I hope you enjoyed, but what did you learn...

We put three key messages about marketing and value chains in this play, did you capture them...

Find the guidelines and answers at

http://tft.atbioversity.net/tiki-index.php?page=PMCA

- Pearlycia Brooke as farmer (Dep. of Agriculture, Sarawak)- Termizi as farmer (Dep. of Agriculture, Sarawak)- Hafizul Bin Husin as collecting trader (Dep. of Agriculture, Putrajaya)- Shariah Binti Umar as wholesaler (Dep. of Agriculture, Sarawak)- Hugo Lamers as shopkeeper (Bioversity International)- Faridah Aini Binti Muhammad as customer (Dep. of Agriculture, Putrajaya)

- Bungai village, Bekenu district, Miri, Sarawak, Malaysia, Nov 2013

http://tft.atbioversity.net/tiki-index.php?page=PMCA

Theatre play for participatory value chain development

Hugo LamersAssociate Scientist socio-economics and marketingBioversity International h.lamers@cgiar.orgIn collaboration with Department of Agriculture in Malaysia

http://tft.atbioversity.net/tiki-index.php?page=PMCA

www.bioversityinternational.org

Thank you