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mahindra
Group Members
Viranappa
Arvind reddy
Deepak
Jugnoo
SaurabhRam avatar
Muralidarh
Shijo
vinay
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Introduction logoRecent Ventures Group Overview Milestones Vision & Mission
Business StrategiesMarketing Strategies Corporate Social Responsibilities Swot AnalysisCore Business Activities
Annual financial report
CONTENTS
mahindra
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INTRODUCTION
Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial
Conglomerate Mahindra Group based in Mumbai.
The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers
K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.
After India gained independence and Pakistan was formed; Malik Ghulam Mohammed
moved to Pakistan where he became the nation's first finance minister.
Now, with the Mahindra brothers as the whole sole of the company, its name was
changed to Mahindra & Mahindra in 1948.
INTRODUCTION
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J.C.MAHINDRA
K.C.MAHINDRA
G. MOHAMMAD
KESHUB MAHINDRA
ANAND MAHINDRA
FO
U
N
D
E
RS
CHAIRMAN
V.CHAIRMAN
M.D
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Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra
(M&M) was first known for assembly under license of the iconic Willys Jeep in India.
M&M introduced Jeeps to India and in no time they established themselves as the Jeep
manufacturers of India.
The company later branched out into the manufacture of light commercial vehicles
(LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army
vehicles and tractors to an automobile major with a growing global market presence.
At present, M&M is the leader in the utility vehicle segment in India with its flagship
UV Scorpio.
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It offers over 20 models including new generation multi-utility vehicles like the
Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India
Private Limited to build passenger cars.
In recent times the company is engaged in spreading its reach beyond its traditional
markets.
They entered into the two-wheeler segment by taking over the Kinetic Motors in India.
M&M also has controlling stake in REVA Electric Car Company.
M&M has also been selected as the preferred bidder for the acquisition of South
Korea's SsangYong Motor Company.
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Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile
and tractor manufacturer.
It has acquired plants in China and the United Kingdom, and has three assembly plants
in the USA.
M&M has partnerships with international companies like Renault, France and
International Truck and Engine Corporation, USA.
M&M has a global presence and its products are exported to several countries. Its global
subsidiaries include Mahindra Europ based in Italy, Mahindra USA Inc., Mahindra South
Africa and Mahindra (China) Tractor Co. Ltd.
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M&M is one of the leading tractor brands in the world. It is also the largest manufacturer
of tractors in India with sustained market leadership of over 25 years.
It designs, develops, manufactures and markets tractors as well as farm implements.
Mahindra Tractors(China) Co. Ltd. manufactures tractors for the growing Chinese market
and is a hub for tractor exports to the USA and other nations.
M&M has a 100% subsidiary, Mahindra USA, which assembles products for theAmerican mark
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logo
Mahindra builds three things:
products, services, and possibilities.
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RECENT /CURRENT VENTURES
Mahindra Navistar Automotives Ltd. (MNAL), the commercial vehicle joint venture
between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its 25
tonne and 31 tonne trucks for the Indian market.
Mahindra & Mahindra Ltd announced the launch of the Maxximo, the worlds first mini-
truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4valves per cylinder.
Indias iconic SUV, the Mahindra Scorpio, took another step to stardom with theunveiling of a premium, special edition `Scorpio Coffee Table Book. Film actor Ajay
Devgan - the Scorpios first customer,
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Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is
now a US $7.1 billion Indian multinational.
It employs over 1,00,000 people across the globe and enjoys a leadership position in
utility vehicles, tractors and information technology, with a significant and growing
presence in financial services, tourism, infrastructure development, trade and logistics.
The Mahindra Group today is an embodiment of global excellence and enjoys a strongcorporate brand image.
GROUP OVERVIEW
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The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the
leading global business and information technology services company, Satyam
Computer Services. The company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked
rating for its first Sustainability Report for the year 2007-08 and has also received
the A+ GRI rating for the year 2008- 09.
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MILESTONES OF M&M
M&M established its business connections in the USA through Mahindra Wallace.
It started steel trading on behalf of European suppliers
M&M was converted into a public limited company on June 15, 1955.
Machine Tools division was started.
Mahindra Engineering & Chemical Products Ltd. (MECP) was formed.
M&M became the market leader in the Indian tractor segment-1983
Mahindra British Telecom (MBT) was formed as a joint venture with BritishTelecommunication plc (BT), UK-1986
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VISION AND MISSION
VISION:
To create a fully collaborative environment in which suppliers can deliver exactly what
the company needs, when it needs it, and at a competitive cost.
We dont have a group-wide mission statement. Our core purpose is what makes all of
us want to get up and come to work in the morning -Anand Mahindra
MISSION:
To create India's largest automobile and automobile-related products distribution network
by providing dealers and customers with the largest choice of unique world-class products
and services.
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BUSINESS STRATERGIES
Restructuring of the company.
For the group, organizational restructuring posed the greatest challenge keepingin mind the changing dynamics in the business especially the tractor and automotive
division. In the last three years, the emphasis was development of the long term strategy
and fixing clear business goals.
E-business InitiativesJoint ventures.Foreign competition.
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MARKETING STRATERGIES
USP ruggedness and performance.Products that redefined the market.Network of dealers, sales offices, service stations etc.Strong market base in the urban and semi-urban areas.
MARKETING STRATERGIES
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Education
K. C. Mahindra Education Trust:
Established by the late Mr. K. C. Mahindra in 1953, the K. C. Mahindra
Education Trust aims to Transform the lives of people in India through education, by
providing financial assistance and recognition to them, across age groups and across
income strata.
Mahindra Education Society:
As part of its Corporate Social Responsibility activities, the Mahindra Group has
established schools near its factories primarily for children of its employees. At present, the
Group has three schools that impart high standards of education - Mahindra Academy at
Malad in Mumbai, Mahindra Academy in Zaheerabad and a school in Khopoli.
HOW MAHINDRA HELP
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nvironment Initiatinvironment Initiativesves
Towards making planet earth greener, the Group has vowed to plant a One Million
Trees across the Nation by October 2008 under theMahindra Hariyali initiative.
Health And Disaster Relief
The Mahindra Foundation has been set up with a specific objective: to providemedical relief to the poor and needy sections of society. The foundation has helped
patients suffering from cancer, heart ailments as well as burn victims.
Art & Culture
The Mahindra Excellence in Theatre Awards (META) is the latest in the
Mahindra Groups efforts to encourage national theatre in two broad categories -
Emerging theatre and Established theatre.
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ports
The National Basketball Association (NBA) and the Mahindra Group, one of Indiaslargest and most respected companies, today announced a partnership to launch a new
multi-city community-based recreational basketball league. The new league for boys
and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in
collaboration with the Basketball Federation of India (BFI).
anahi Kali
A project jointly managed by K. C. Mahindra and Naandi foundation for the girl
child.
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OPS (Employee Social Options)
Esops - What is commonly known as Employee Social Options has a whole new
meaning at the Mahindra Group -
Esops for the Mahindra-ites means sharing a part of yourself to help the less
fortunate. It implies looking beyond one-self. It means sharing ones skills to makethe society healthier, cleaner, greener, more literate and hence more sustainable.
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SWOT ANALYSIS
Strength
Over the years the company has emerged as one of the top players in the world in terms of
number of tractors sold. This gives a clear indication that the company's market share is
one of its biggest strengths.
The company's ability to introduce new products in the market and to generate sales from
those new products is a major strength. The company has established its brand name in
other countries of the world as well.
This is evident from the 40% market share that it holds in the 30-40% HP tractors market
in the US.
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akness
The company is highly dependent on the rural sector, and the rural sector in turn is
highly dependent on the monsoons. As a result, if there happen to be bad monsoons(less of rains) for two consecutive years it could have an adverse impact on the
demand of tractors for the company.
portunities
The government has been trying to strengthen the exports of agricultural products. As
a result, the quality of agricultural products necessarily has to be very high. For this,they need better rural and agricultural infrastructure. This might result in an increase
in demand for tractors.
In India, the penetration of tractors is 10 tractors per 1000 hectares of cropped area,
which is much below the world average of 19 tractors for the same. Thus there is
scope for the demand to increase.
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Threats
The company has a history of having invested in unrelated diversifications such as
telecom, holiday and resort , financial services, etc. which it has hived off as
subsidiaries from time to time when these turned unmanageable.
Thus the diversifications could divert the company's attention from its core business.
It is a dangerous tendency as it leads to destruction of shareholders value.
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The Mahindra Group comprises ten business sectorsAftermarket, Automotive & Farm
Equipment, Defense Systems, Financial Services, Hospitality, Information Technology,
Real Estate, Systech, Two and four Wheelers and Mahindra Partners with a presence in
18 industries.
Aerospace
AftermarketAgribusinessAutomotiveComponents
ConstructionEquipmentConsulting ServicesDefenseEnergy
Farm EquipmentFinancial ServicesIndustrial EquipmentInformation Technology
Leisure & HospitalityLogisticsReal EstateRetailTwo-wheeler's
Core Business Activities
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MAHINDRA AEROSPACE
Mahindra Aerospace is an aerospace division of the Indian multinational company,
Mahindra Group. It is the first Indian private firm to make smaller civil aircraft for the
Indian general aviation market. It is an AS9100 Rev.B certified design organization.
Type : PrivateIndustry : Aerospace
Founded in 2003
Founder : Mr. Anand Mahindra
Headquarters located in Chennai, Mumbai, Maharashtra
Key people are Mr. Arvind Mehra(Executive Director & CEO),
Mr.Anand Mahindra (Vice-Chairman & MD) and Mr. Hemant
Luthra(President).
Parent company : Mahindra Group
Subsidiaries : Gippsland Aeronautics
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AFTERMARKET
Mahindra entered aftermarket industry in 2001 to create a business ecosystem for pre-
owned cars that mirrors the ecosystem for new cars
Mahindra First Choice Wheels is Indias first multi-brand pre-owned car business.
In 2008, Mahindra established Mahindra First Choice Services (MFCS) as a fully-owned
subsidiary of Mahindra & Mahindra to provide customers with outstanding car service,
too.
Currently MFCS is present at nine locations. In Mumbai, Chennai, Hyderabad andDelhi, Mahindra plans to open 240 new outlets in the next five years, bringing peace
of mind to customers across the country.
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AgribusinessCultivating rural prosperity.
Agriculture remains a key sector of the economy and continues to play a vital role in
driving India's economic growth. About 60 percent of India's population lives in its villagesand a majority of rural households depend on agriculture and related activities for their
livelihood.
The Mahindra Group's close linkage to rural India and agriculture is almost as old as the
company itself.
Mahindra agribusiness activities support farmers at every step, from seed supply to
crop care to distribution.
Services offered Mahindra for agribusiness :
Crop Care ,Fresh Produce Services
Seed Distribution ,Seed Potato,
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Automotive
No matter where youre going, we
can take you there.
In 1947, Mahindra introduced India to the utility vehicle both commercial as
well as personal vehicles
Commercial VehiclesAlfa
Gio
Mahindra Navistar Trucks
Bolero Maxi Truck
Genio
LoadkingMaxximo
Tourister Buses
Personal VehiclesBolero
REVA Electric Cars
Scorpio,Thar
Verito ,Xylo
Actyon ,Actyon Sports
Chairman W ,KorandoKyron ,Rexton II
Rodius ,XUV 500
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Components
Driving value. From design to delivery.
Mahindra into the components industry (known internally as Systech)
Today Mahindra run art-to-part manufacturing units across India, Germany, Italy, and the
UK which help companies around the world build better products using Mahindra
expertise.
Products made by Mahindra components industry are:
Alloy Steel ,Blankings ,CastingsComposites ,Ferrites and Magnetic Products
Forgings ,Gears ,Ring Rolling ,Stampings
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Construction Equipment
Mahindra & Mahindra entered the Construction Equipment industry in February
2011 with the launch of the Mahindra EarthMaster Backhoe Loader. Already one of the
worlds largest markets, demand for construction equipment is growing in India. Mahindra
unparalleled dealer network makes the EarthMaster available across the country.
EarthMaster Backhoe Loader
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Consulting Services
Mahindra consulting services spread across two key areas in the evolution of the
Indian business environment: information security and infrastructure development
Through consulting services, Mahindra help companies keep up with the fast-
changing business climate.
Mahindra Consulting Engineers is shaping the development of infrastructure
across the country,
Consulting services provided by Mahindra :
Engineering Consulting ,Information Security Consulting
Project Management, Strategic Risk Management
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DefenseLeadership and security.
Mahindra been involved with defense systems since 1947 when mahindra became
importers, assemblers, and then adapters of the iconic Willys Jeeps used in WWII. From
there, Mahindra moved into designing and constructing his own line of armored vehiclesto become the largest private sector supplier to the government.
Products made by Mahindra for defense :
Land
AxeMarksman
Mine Protected Vehicle
Raksha
Sea
Sea Mines
Torpedo Decoy Launchers
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Energy
Mahindra envision bringing reliable and innovative power back-up solutions to India that
ensure an uninterrupted power supply for all the critical sectors of the economy. Mahindra
line of diesel generators offers electricity backup to remote locations to power banks,
hospitals, schools, businesses, and industry. And Mahindra Home Uninterrupted Power
Supply (UPS) systems maintain reliable power when customer experience an inconsistent
supply at home.
Product made by Mahindra for energy sector :
Power Diesel GeneratorsInverters
Off-Grid Solar Energy Solutions
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Farm Equipment
Spreading prosperity across the globe.
Mahindra began manufacturingtractors in the early 1960s for the Indian market. Nearly
50 years later, Mahindra the number one tractor company in the world (by volume) with
annual sales above 200,000 and over 2.1 million tractors sold till date.
Today, Mahindra have footprints in the United States, China, Australia, New Zealand,
Africa, Latin America ,South Asia
Products made by Mahindra for firm equipments:
Farming Implements
Crop Harvesting Solutions
Rice Farming Solutions
Sugarcane Farming Solutions
Products by Region
Australia Products
International Operations
US Products
Tractors
Arjun
Bhoomiputra
Sarpanch
Shaan
Yuvraj
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Financial Services
Mahindra entered into rural finance and insurance because Mahindra saw an
opportunity to provide services in areas, where the demand for financial products and
services is higher than what the formal banking system can supply. By making creditavailable, Mahindra opened opportunities for people to improve their own lives and create
lasting systems for their livelihood.
Financial Services offered by Mahindra
Vehicle & Asset Finance
General Insurance Broking
Life Insurance Broking
Rural Housing Finance .
Company which supports financial services
of Mahindra
Mahindra Insurance Brokers
Mahindra Rural Housing Finance
Mahindra & Mahindra Financial Services
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Industrial Equipment
Mahindra entered the industrial equipment market in 1992 with a wide range of high-
efficiency conveying equipment ,for the cement industry.
Mahindra quickly expanded to serve the power plants, heavy chemicals and mineral
processing in addition to cement.
Mahindra specializes in its bulk and unit handling systems to give their clients the most
relevant and useful technology.
Bulk Handling Systems
Mahindra conveyor system, is the company
for industrial equipments
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Information Technology
Mahindra has a leading presence in the global Information Technology (IT) industry,
offering a full range of IT solutions and support through four outstanding companies
with special expertise.
Mahindra have partnered with several Fortune 100 and Fortune 500 companies to
deliver outstanding solutions that have helped drive their success.
Services provided by Mahindra information technology are :
For OthersBusiness Process Outsourcing
IT Consulting ,IT Services
R&D Engineering and Manufacturing Services
Supply Chain Consulting
Value Added Services
For TelecomsBusiness Process Outsourcing
(BPO)
Infrastructure Management
Network Technology Solutions and
Services
Security Services
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Leisure & Hospitality
Create your own experiences
When Mahindra entered Leisure & Hospitality in 1996, very few affordable vacation
options were available for Indian families.
Mahindra offered the vacation ownership concept in India to bring Indian families
affordable and memorable vacations every year.
Today Mahindra offer leisure boats, camping vacations, corporate retreats, and home stays
Products
Mahindra Odyssea Boats Services
Club Mahindra HolidaysClub Mahindra Fundays
Mahindra Homestays
Terra
Zest
Club Mahindra Travel
Company
Mahindra Holidays &Resorts India
Mahindra Ocean Blue
Marine
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logistics
Mahindra Logistics began in the year 2000 to service the complex transportation needs of
Mahindras automotive sector. Within a short span of time, Mahindra expanded his capacity
to service external clients, and today Mahindra work with an extensive cross-section ofmajor corporate clients.
Services company
People Transport Solutions Mahindra Logistics
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Real Estate
Mahindra entered real estate in 1994 because Mahindra saw an opportunity to transform
the way society thinks about living and work space
Today, Mahindra real estate initiatives are enhancing living standards and pioneering
environmentally friendly construction in India
Product
Integrated Business Cities &
Special Economic Zones
Living Spaces
Company
Mahindra Lifespace Developers
Mahindra World City Developers
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RETAIL
As Indian retail grew at 20 percent over the last five years, and Mahindra expect it to
continue to expand at a increasing rate in the next five.
Mahindra first retail foray, the Mom & Me retail chain, positions Mahindra as first
movers in the market for baby needs
Mahindra, vision is to provide every mother and child; world-class products and services,
and to serve them in a personalized fashion with extraordinary love and care
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Two Wheelers
Mihandra entered the Two Wheeler industry in 2008.
Within eight months of entering the industry, Mahindra launched a portfolio ofPowerScooters to critical acclaim in September 2009. Less than a year later, Mahindra
PowerScooters had captured a double digit market share
In 2011 Mahindra became the first Indian two-wheeler manufacturer to enter the
Moto Grand Prix Championships, showcasing of engineering and technology expertise
on a platform where the best in the world compete
Product
Duro-DZ ,Flyte
Kine ,Rodeo
Company
Mahindra Two Wheelers
Mahindra Racing
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Mar ' 12 Mar ' 11 Mar ' 10 Mar ' 09 Mar ' 08Sales 31,853.52 23,493.72 18,602.11 13,093.68 11,503.48
Operating profit
3,770.72 3,456.18 2,955.24 1,092.63 1,336.31
Grossprofit
4,073.76 3,815.99 3,126.78 1,317.71 1,480.23
EPS (Rs) 48.87 45.33 36.89 15.35 23.08
Annual report in brief ( crores)
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Thank You
mahindra