GEE GROUPD A N I J E L A / J O A C I M / J E R O M E / L I N N E A / D I E G O

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CLIENTthehome.sea f f o r d a b l e g o o d d e s i g n

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Thursday, November 28, 13

B R I E F .

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c u s t o m e r s

t u r n o v e r / s a l e s / r e v e n u e

i n s p i r a t i o n

i n s i g h t s.

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auditdashboards

& insights

GOOGLE ANALYTICS

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AUDIT

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Improvements and RecommendationsThis is what we found to be OK

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2nd. meeting

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2nd. meetingc l e a r d i r e c t i o n

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dashboards

sales marketing content

+usability test.

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SHOW DASHBOARDstalk about it

SALES.

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SHOW DASHBOARDstalk about it

SALESt o p p e r f o r m i n g a d w o r d s

r e v e n u e

p r o d u c t r e v e n u e

.

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SHOW DASHBOARDstalk about it

CONTENT.

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SHOW DASHBOARDstalk about it

CONTENTb o u n c e r a t e / p a g e

v i s i t s / s e a r c h t e r m

s o c i a l m e d i a r e f e r r a l s

u n i q u e m o b i l e v i s i t o r s

.

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HOOTSUITE

IKEA PEPSI VIRGIN. .Thursday, November 28, 13

SHOW DASHBOARDstalk about it

MARKETING.

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SHOW DASHBOARDstalk about it

MARKETINGr e v e n u e / k e y w o r d s

r e v e n u e / s o u r c e

v i s i t s / s o u r c e

.

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SALESCONTENT

MARKETINGThursday, November 28, 13

SALESCONTENT

MARKETINGThursday, November 28, 13

i n s i g h t s

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returning visitors 69% of all

successful transactions and spend

40% more than new visitors

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unique mobile visitors

37%Thursday, November 28, 13

no revenue from social media this past month

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some adwords have high ROI while others

are making a loss.Thursday, November 28, 13

bounce rate for some pages is high.

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U I / U X t e s t

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usability hub

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usability hub

“ v e r y b l o c k y

i w a s n ’ t i n s p i r e d b y i t

w a y c l u t t e r e d

i ’ d b u y i f i t w a s d i s c o u n t e d ”

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u s a b i l i t y t e s t

- o p e n & g u i d e d q u e s t i o n s -

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“not inviting”

“I feel nothing”

“fractured”

“inspiration: pinterest, tumblr, blogs”

“No context”

“They have a showroom, feels solid”

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i n s p i r a t i o n

m o r e t h a n b e i n g s o l d t o

w e l c o m e d

g r e a t e x p e r i e n c e

- m o s t p e o p l e b e l i e v e t h e

w e b s i t e i s t h e w h o l e p r o d u c t -

.

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INSPIRATION

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CONCLUSION

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o p t i m i z e a d w o r d s

e x p l o r e s o c i a l

U X / U I - A B t e s t i n g

g r e a t e x p e r i e n c e

t h i n k m o b i l e , a l s o

- a w i n d o w i n t o w h a t t h e

c o m p a n y s t a n d s f o r -

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s o c i a l

AWARENESS

TRAFFIC

CONVERSION

RETENTION

AWARENESSAWARENESS

a d w o r d s

r e l e v a n t c a m p a i g n s

i n s p i r a t i o n

n e w s l e t t e r s

U X / U I

G A d a s h b o a r d s

m o b i l e

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s o c i a l

AWARENESS

TRAFFIC

CONVERSION

RETENTION

AWARENESSAWARENESS

a d w o r d s

r e l e v a n t c a m p a i g n s

i n s p i r a t i o n

n e w s l e t t e r s

U X / U I

G A d a s h b o a r d s

m o b i l e

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c u s t o m e r s

t u r n o v e r / s a l e s / r e v e n u e

i n s p i r a t i o n

i n s i g h t s

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Thursday, November 28, 13

THANK YOU

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