summer ‘07

Contributors

olivierUSA

damonFRANCE

OldMedia

Like preachinghardly changes

developed by fewcontrollableauthoritarian

Based on a post in Information Architects, by Oliver Reichenstein

New Media Socratic DialogueLike preaching

Constantly changes its definition(web 1.0 2.0 3.0)

developed by millions of people› not controllable

engages in conversation

Based on a post in Information Architects, by Oliver Reichenstein

MySpace: Most Pages Viewed

“Media companies don't control the conversation anymore, at least not to the extent that we once did.All that has changed. Options abound. Fans of small niches can now find new content they could never before. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch.”

Rupert Murdoch, Owner of News Corp (Fox + MySpace)

May 2007, Forbes Magazine

Virginia Tech

750,000 visits on the wikipedia page in 2 days2074 editors

Share of US visits, %

Adult

Net communities and chat

Search engines

F M A M J J A S O N D J F06 | 07

Influence of Blogson booking a trip (%)

0

20

40

60

59

44

28motivated helpeddissuaded

choosing a specific region

45% of Europeanbroadband users

watch television online

web 1.0 (1995)web 2.0 (2003)web 3.0 (2008)

Social network

Technology

CommerceContent

Power

Mobility

Document

Personalization

Audio

Video

Integrated document

Cognitive deduction

Brand

Institution

Opinion leaders

Everyone

Collective intelligence

Interactive document

HTMLMeta Tags

XMLRSS

AJAX

Web Semantic

FolksonomyMashup

Open Source

LegalAll Right reserved

Creative Commons

Personal website

Online community

Blogs

Sharing platform

Media Aggregator

tv

computeripodradio

cellphonesmartphone

access point

e-commerceshop in the shop

long tail era

mashup

multi actor development

life integrated consumption

R&DAdvertising

R&D

User participation

User Lead

Agencies

Co-creation

User generated content

Many

Me1.

is French

his jobtitle

was born here

was raised here

Miss PEYRE(the Mum)

Mister PEYRE(the Dad)

his Dad’sfamily:

his Mum’sfamily:

isThomas PEYRE’s

Graduatedhere

liveshere

likes to go to live showswhere everyone wears neon

loves to take pictureswhen the flash bounces against

likes to skateboard in the abandoned streets of his industrial

is quite gay

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

o!ivier

Many Many

Me2.

Talk to

Me3.

Imagine watching this LIVE FROM the plane...

Follow

Me4.

ZADIG & VOLTAIRE

...some real artist showcase in trendy clubs...

Entertain

Me5.

Help

Me6.

New technologies will make online search

more intelligentand may even lead to

a “Web 3.0”

summer ‘07