Think differently to lead more effectively

Thank you to our supporters

The ECLF is made possible thanks to the generous support of our sponsors:

        

The ECLF team

Bruce MacMillan MPI’s President and CEOKatie Callahan-Giobbi Executive VP, MPI Foundation & Chief

Business Architect Didier Scaillet VP Global DevelopmentAntonio Ducceschi Dir. Sponsorship and Partnership DevelopmentJoyce Dogniez Director of Operations, EMEAMiranda van Brück Chapter Business Manager, EMEAHannah Pattison Manager of Events, EMEABianca Manteuffel Manager Member Services, EMEA

Ed Simeone Executive Producer, FusionProductions Carole McKellar Managing Director, The RFB GroupKevin Cottam Inspirational coach at Aspire4excellence

Agenda Friday

17h30 Welcome & introduction

17h45 Get to know each other

18h00 A conversation with Bruce

MacMillan

19h15 Introduction Re-imagination

19h30 Diamond cocktail reception

20h15 Dinner

Think differently to lead more effectively

Think differently

to lead more effectively

Think differently to lead more effectively

Kevin Cottam

Kevin J. Cottam, B.Sc.,ACCInspirational coach, Aspire4excellence Victoria, BC, CANADA

“Be the Change you Want to See in the World”.

Mahatma Gandhi

Musical Ice Breaker

• What is your name?

• What MPI chapter are you from?

• What is/are the reason(s) you are

involved as a chapter leader?

• What makes you laugh?

Think differently to lead more effectively

A Conversation with Bruce MacMillan

EVOLVING from Association to GlobalEVOLVING from Association to Global

CommunityCommunity

Co-Creating to Ensure Success

A Conversation with Bruce MacMillan

Our vision:

Build a rich global meeting industry community

A Conversation with Bruce MacMillan

Our mission:

Make our members successful by building human connections to:

- Knowledge/Ideas- Relationships- Marketplaces

A Conversation with Bruce MacMillan

CONNECTING PEOPLECONNECTING PEOPLE

A Conversation with Bruce MacMillan

Evolve from Association to Global CommunityDeploy programs, knowledge platforms and brand architecture to align with vision

Re-imagine Business Relationships with ChaptersInvest in chapters to create channel partnershipsaround community results

Elevate the Member Conversation and ExperienceElevate programs and services to a higher level ofexperience and business return

Build a Great Organization Create a remarkable culture and structure

2007-08 Strategic Imperatives:

Evolve from Association to Global Community

Deploy programs, knowledge platforms and brand architecture to align with global vision

FROM BLUE OCEAN FROM BLUE OCEAN Co-CREATIONCo-CREATION

Think Different

Re-Imagine

Think Different

Co-Creation

Service development

“Passive”Customers

MPI

MPISuppliersMarketingChannels

Historically, MPI has thought of itself as designing, and marketing competitive products and services …

Branding

… and most of our functions and processes may have been focused on creating an “inside-out” efficiency

PassiveCustomers

Tools development

MPI is redesigning itself to invite the experience of its members/customers to be “co-created” between them and MPI

MPI members/clientsMPI

EXPERIENCE

Points of customer interaction

Back room

Wikipedia: Building knowledge through a community

eBay as marketplace community

Community Co-Creation Model

THE RESOURCES NETWORK

THE ISSUE NETWORK

ClientMPI

EXPERIENCE

Points of customer interaction

Back room

MPI FUNCTIONING LIKE eBAYISSUES SURFACED

BY MEMBERSSOLUTIONS DEVELOPED UNDER THE LEADERSHIP

OF MEMBERS

MPIFROM ASSOCIATION TO COMMUNITY

Blue Ocean

Co-Creation

Community

GEOGRAPHY

PRACTICE

MARKETPLACECULTURE

PEERS

MPI’s Global Community

Community Value Proposition

• No more “one size fits all” – less command and control

• Fewer barriers to entry

• Participate in multiple communities thatYOU create

• Co-created education opportunities andconferences

• Co-created publications

WHAT DOES SUCCESS LOOK LIKE?WHAT DOES SUCCESS LOOK LIKE?

Think differently to lead more effectively

Focus for Saturday

Value to a European chapter member means ___________

A chapter and a leader delivers this value by _________

To provide this value as a chapter leader in Europe, I need _________

Success is _________

Success is measured by _______

____________ would be a great reward and recognition for me as achapter leader for the chapter to achieve success

____________ would be a great reward and recognition for my chapter to achieve success

I believe that . . .

Think differently

to lead more effectively

Agenda Saturday

08h30 Start of forum

09h00 Re-imagination session

10h00 Lavazza coffee break

10h15 Re-imagination continued

12h30 Lunch

14h00 Re-imagination continued

16h00 End of Saturday forum

16h30 Gather in lobby for off-site program

Enjoy the Diamond cocktail !!

!! Drinks & dinner time !!Kindly sponsored by:

Think differently to lead more effectively