FESTIVAL OF CHANGE STUDENT EXHIBIT

THE PROJECT

WHAT IS IT?

AS PART OF THE EVENTS ON OFFER AT THE UPCOMING FESTIVAL OF CHANGE, THINK MARKETING HAS ENGAGED A GROUP OF GRADUATING STUDENTS TO EXECUTE AN EXHIBITION OF STUDENT WORK.

THE EXHIBITION WILL SHOWCASE OUR FINEST GRADUATE AND UNDERGRADUATE FOLIO WORK, PROFILE OUR MOST INNOVATIVE PEOPLE AND HIGHLIGHT THE FEATURES OF OUR NEW CAMPUS. ALL THIS WILL BE PRESENTED TOGETHER WITH A NUMBER OF BESPOKE INTERACTIVE INSTALLATIONS ON LEVEL 2 OF THE ULTIMO CAMPUS.

LECTURER : DAVID AGIUS

PROJECT MANAGEMENTSOFII MCKENZIEJULIA TRUONGMIN PARK

VIDEO PRODUCTIONCHRISTINE THOMASSIANJESSICA ROZEMAKAYLLA DAVIESJEFF LAM

VISUAL DESIGNCHRIS ANDERSONEDWARD CORCORANJAMES VAN DEN ELSHOUTNICK JOHNSTONEDAVID PORTEROB LE

INSTALLATIONS

FUMAROL:JOSH HARRIS LYNARD ESPIRITUSCOTT CHAUALEX PHAM

PHOTOBOOTH:SOFI MCKENZIE

MULTISCREEN:MAGGIE BOUNADER

RIFT:EMMA CORMICKSHWETA SHARMAJONOTHAN WATKINSKELI BJARNASON

THE PROJECT TEAM

TO PRESENT STUDENT WORK TO OUR FOC GUESTS IN A WAY THAT IS INFORMATIVE, ENTERTAINING AND MEMORABLE.

OUR AIM

TRANSFORM L2 ULTIMO INTO A GALLERY OF STUDENT WORK TOGETHER WITH BESPOKE INSTALLATIONS THAT REWARD CURIOSITY AND PARTICIPATION

OUR STRATEGY

GENERATE DISCUSSION AND INTEREST AMONGST INDUSTRY, ACADEMIC AND ASPIRATIONAL COMMUNITIES.

CREATE COLLATERAL FOR THINK FOLIO.

DEMONSTRATE OUR ABILITY TO PRODUCE UNIQUE PEOPLE WITH UNIQUE SKILLS

THE OUTCOME

CONCEPT

INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.

”WE HAVE A VAST ARCHIVE OF CURRENT AND GRADUATE STUDENT WORK. OUR COLLECTION INCLUDES MANY OUTSTANDING PIECES THAT WILL CAUSE AUDIENCES TO REASSESS THEIR PERCEPTION OF WHAT OUR STUDENTS ARE CAPABLE OF ACHIEVING.”

INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.

INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.

INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.

“SO WE LOOKED AT ENVIRONMENTS THAT ARE WELCOMING, EASY TO UNDERSTAND, EASY TO USE AND PROVIDE MULTIPLE POINTS OF ENTRY FOR OUR AUDIENCE TO BROWSE AND REFLECT AT THEIR LEISURE. DISPLAY SYSTEMS WITH FUNCTIONAL, SIMPLE USER INTERFACES, PRESENTED IN A CLEAN, ORGANISED AND STRUCTURED ENVIRONMENT MAKE OUR AUDIENCES IMMEDIATELY COMFORTABLE - THEY ‘KNOW WHAT TO DO’ AND ARE INSPIRED TO EXPLORE. ”

INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.

INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.

“AS EFFECTIVE AS THE GALLERY SOLUTION IS, IT’S A LITTLE ONE-DIMENSIONAL. OUTSIDE OF WANDERING AROUND CLICKING ON FOLIOS AND SAMPLES OF WORK, THERE IS NOTHING IN A TYPICAL GALLERY ENVIRONMENT THAT SAYS ‘STAY AND PLAY’. SO WE HAVE A REAL DESIRE TO CREATE A SPACE THAT IS ALSO UNIQUE, RELAXED, PLAYFUL AND A DISTINCT DEPARTURE FROM THE USUAL GALLERY OFFERING.”

EVENT

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FLOORPLANS

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voidFLOORPLANS : ACTIVE SPACE

EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2

CATERING AND SERVICES ARE AVAILABLE

LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE

CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS

PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY

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voidFLOORPLANS : FACILITIES

EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2

CATERING AND SERVICES ARE AVAILABLE

LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE

CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS

PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY

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voidFLOORPLANS : PROJECTIONS

EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2

CATERING AND SERVICES ARE AVAILABLE

LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE

CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS

PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY

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voidFLOORPLANS : GALLERY

EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2

CATERING AND SERVICES ARE AVAILABLE

LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE

CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS

PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY

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19

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voidFLOORPLANS : INSTALLATIONS

EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2

CATERING AND SERVICES ARE AVAILABLE

LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE

CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS

PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY

EXHIBITION

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voidMAKE AN ENTRANCE

LARGE FORMAT PROJECTORS CAN BE SEEN ON APPROACH

STUDENT WORK PROJECTIONS MAKE IT EASY TO IMMEDIATELY SEE WORK

SIMPLE TAGGING SYSTEM PROVIDES CROSS REFERENCE WITH GALLERY DISPLAYS

MULTISCREEN INSTALLATION IN FOREGROUND

ROOM IS DARK(ISH) WITH LIGHT AND COLOUR GENERATED FROM SCREENS ETC.

PLENTY OF WAYFINDING AND INFO NEAR ENTRANCE

MAKE AN ENTRANCE

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voidSAY HELLO

GALLERY SPACE IS WELL LIT AND UNCLUTTEERD

NO KEYBOARDS OR MICE JUST TRACKPAD AND SCREN FOR MINIMAL AND SIMPLE USE

ALL DESKTOP SYSTEMS FEATURE A SIMPLE, IDENTICAL UI

UI IS SIMULTANEOUSLY ONLINE CONTENT SEEN ON LARGE SCREENS CAN BE QUICLKY LOCATED AND EXPLORED

SAY HELLO

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voidPLAY

PLAY

OCCULUS RIFT INSTALLATION ALLOWS GUESTS TO EXPERIENCE THE TECHNOLOGY

ENVIRONMENT HAS BEEN CREATED ENTIRELY BY OUR STUDENTS

THEME OF CHANGE IS EMBEDDED INTO THE GAMEPLAY

CURATED BY STUDENTS TO ASSIST AND DISCUSS

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voidMULTITASK

MULTITASK

MULTI SCREEN INSTALLATION UTILISES A VARIETY OF SCREENS AND MOBILE DEVICES TO DELIVER A NARRATIVE

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voidREACH OUT AND TOUCH

REACH OUT AND TOUCH

INTERACTIVE LIGHT CYLINDERS WILL BE RESPONSIVE TO TOUCH AND SOUND

INVITES PARTICIPATION AND PROVIDES AN AMBIENT LIGHTSCAPE

CHANGE THEME REFLECTED IN CONTENT AND FUNCTIONALITY

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voidBE PART OF IT

BE PART OF IT

EVERYONE LOVES A PHOTOBOOTH

PHOTOS ARE UPLOADED TO NSTAGRAM IN REAL TIME

INSTAGRAM PAGE IS PROJECTED IN THE SPACE SO EVERYONE CAN SEE THEIR PHOTOS AND BROWSE OTHERS

BE PART OF IT

EVERYONE LOVES A PHOTOBOOTH

PHOTOS ARE UPLOADED TO NSTAGRAM IN REAL TIME

INSTAGRAM PAGE IS PROJECTED IN THE SPACE SO EVERYONE CAN SEE THEIR PHOTOS AND BROWSE OTHERS

AWARENESS

WE CAN BUILD AND MAINTAIN A VARIETY OF SOCIAL PLATFORMS INCLUDING A FACEBOOK PAGE, INSTAGRAM, TUMBLR

WE WILL BE DOCUMENTING THE ENTIRE DEVELOPMENT PROCESS. EPISODES WILL BE UPLOADED AS THEY ARE CAPUTRED

THIS MEDIA CAN BE INTEGRATED INTO THE TEASER CAMPAIGN

BE SOCIAL

TWO CONCEPTS FOR CONSIDERATION

ONE : INCLUDE TIME-LAPSE OF THE ENTIRE EVENT BEING SET UP IN THE SPACE DURING A SOFT LAUNCH EVENT.

TWO : MPU FILM A SOFT LAUNCH EVENT. THE CONTENT IS USED IN DIGITAL AND PRINT PROMOTION.

SET IT UP