Think Globally, Act Locally

5 L o c a l S E O S t r a t e g i e s f o r G l o b a l B u s i n e s s e s

1. Your Business is Like Burger King or The Body Shop

What do these have in common? A global brand with local branches .

The branches are often separate franchise businesses represented by

locally registered companies.

The strategy: Build and run separate “Local Business” Google+ pages

2. Your Business is More Like Chevrolet or Mary Kay

Chevrolet and Mary Kay both sell their products through distributors and partners who, in a lot of cases,

don’t bear a common brand name.

The strategy: Encourage your partners to build your brand locally.

3. You Operate Like Dropbox and Vimeo

The essence of these enterprises l ies in a centralized approach of a

global brand . They often operate strictly online without any local

presence.

The strategy: Buy local domains and localize your website.

4. Your Business Works Like Amazon or Ryanair

I am talking about global brands without local branches, but with

some local presence . Say, warehouses, showrooms, cargo

buildings or training centers.

The strategy: Make sure to have your NAP

5. You are Running Hôtel Ritz or Yale University

Some businesses actually don’t have to expand to build a globally

renowned but still a local brand : famous universit ies, tourist

attractions, monuments, family-run businesses etc.

The strategy: A single-domain, multi l ingual website

The Checkl is t for Every Global Brand wi th Loca l Aspi rat ions:

1. Use Mu l t ip le ccTLDs or a S ing le ccTLD2. Get Your Geo-Targe t ing R igh t3 . Run “Loca l Bus iness” G+ Page(s ) Tied to Your Loca l Domain (s )4 . Speak the Loca l Language5. Get a Loca l Edge w i th Loca l Address /Phone No.6 . Imp lement Loca l Keywords in Your Webs i te Conten t7 . En t ice Loca l L ink Bu i ld ing by Engag ing Loca l l y

Mart in KůraI n te rna t iona l SEO St ra teg is t

@HermanTinkura

cz .mar t inkura@gmai l . com