NEXTTHING BETTERIFFIC

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Independent, founded April, 2007

Disciplines include search, media & digital strategy

Clients include Fortune 500 brands, agencies

We love challenger brands

Small Agency. Big Work.

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Ink

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The Evolution of Digital Media

Truthfacts.com

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Discussion

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Goliath is inadequate

Goliath is dimwitted

Goliath is clumsy

Goliath is jealous

Marketing Automation:

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An enabling technology that

allows us to remove people

so we can communicate with

people better.

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Marketing Analytics Spending

Labor remains the single biggest budget item

Source URL: http://gtnr.it/1aDdTve

CMOs & Technology

Social media & analytics top

priorities in deployment.

“We are redirecting

money from advertising

to develop and build

CRM systems.”

Source URL: http://ibm.co/mPno3H

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Goliath is Jealous

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Our Worst Nightmare

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Goliath Is Clumsy

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@KevinMRyan

Goliath Is Clumsy

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David Is Happy

Goliath Is Clumsy

The Plan

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@CartmanBra

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Cliché

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#makeithappy

#makeitNazi

#makeitsorry

Goliath is Dim-Witted

Goliath is Inadequate

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@KevinMRyan

Goliath is Dim-Witted

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@KevinMRyan

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@KevinMRyan

Intermission

Goliath is Inadequate

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@KevinMRyan

Goliath is Inadequate

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Goliath is Inadequate

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@KevinMRyan

Goliath is Inadequate

Source URL: http://gtnr.it/1aDdTve

Mass Transit

Strategy is a

vestigial tail.

Source URL: http://gtnr.it/1aDdTve

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www.MotivityMarketing.com CONFIDENTIAL “It feels like my first time on a plane!”

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Advice

Tech is cheap, intel isn’t

Build tech around people

Technology is not yet sentient

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Advice

Data isn’t people

Automation isn’t strategy

Tech doesn’t replace strategy

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William Hazlitt

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“The most sensible people

to be met with in society

are men of business and of

the world, who argue from

what they see and know,

instead of spinning

cobweb distinctions of

what things ought to be.”

- William Hazlitt

© Motivity Marketing, Inc.

THANK YOU!

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